
Hosted by Leeanne Brennan
Come learn how to rethink your process as a visual storyteller to serve an industry that doesn’t play by our rules. I'm your host, Leeanne Brennan, a Freelance Illustrator / Motion Designer looking to share how we fit into the innovation landscape and how to excel at this unique way of using our creative skillset.
28 episodes · publishes weekly · latest 2026-04-02 · ~44 min/episode
Rank
#5552
Substance
41.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5552 of 6182
Substance
Top 90%
outscores 10% of the index
Storytelling for Innovation: Motion Design for Human-Centered Design ranks #5552 on The B2B Podcast Index with a substance score of 41.0 out of 100, scored across 1 recent episode. It scores highest on originality and insight density. The specific application of 'low-fidelity is intentional and too-polished work is counterproductive' to UX prototype video is a non-obvious niche insight. Everything else - outreach persistence, self-belief, follow your intuition - is generic hustle content found everywhere.
Averaged across 1 recently scored episode, with cited evidence.
One genuinely useful insight - that motion designers in UX research should under-produce deliberately because polish actively harms user testing - is buried in roughly 12 minutes of personal updates, motivation platitudes, and business promotion. The signal-to-noise ratio is very low for a 14-minute episode.
“sell them what they want and give them what they need”
“you don't want to include a lot of details when you're doing user testing, because then the participants you're putting these videos in front of will get distracted”
The specific application of 'low-fidelity is intentional and too-polished work is counterproductive' to UX prototype video is a non-obvious niche insight. Everything else - outreach persistence, self-belief, follow your intuition - is generic hustle content found everywhere.
“if you're taking on one of these projects, you've gotta scope it in a way where you're doing like a fraction of what you're capable of. Because if you don't do that, you're gonna shoot yourself in the foot”
“nobody's teaching this part of storytelling for this specific purpose”
This is a solo update episode with no guest whatsoever. The host is a self-described freelancer running multiple side businesses simultaneously, none demonstrably at scale; she explicitly notes her course is unfinished and her other businesses are not yet profitable.
“I have not even touched it”
“these other businesses that I have with like Epic Bones and with my personal project coaching, it's like, okay, well let's keep going and see how I can make this work”
Almost entirely absent: no named clients, no revenue figures, no timelines beyond 'next year,' no named outreach tools, and the one data point offered ('way more than you would think is possible') is deliberately vague. The single named person is a previous guest referenced only in passing.
“getting paid like way more than you would think is possible in the traditional industry”
“they're using those like email finding softwares to like find the person's email”
This is an unscripted solo ramble with no interviewer, no questions, no follow-ups, and no structure. The delivery is stream-of-consciousness with frequent self-corrections and no productive tension possible by design.
“I guess now I have four things going on. So yes, I am definitely all over the place”
“I'm gonna have another episode coming, but I just wanted to let you all know”
2026-04-02
First period on the Index - history builds from here.
1 scored on substance · 28 tracked in total.
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