
Hosted by Gary David
This is Experience by Design, a podcast that brings new perspectives to the experiences we have everyday. Does standing in line always have to suck? Why are airports so uncomfortable? What does it mean to be loyal to a brand? Why do you love being connected but dislike feeling tethered to your smart phone?
179 episodes · publishes weekly · latest 2026-06-26 · ~65 min/episode
Rank
#4671
Substance
51.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#4671 of 6186
Substance
Top 76%
outscores 24% of the index
Experience by Design ranks #4671 on The B2B Podcast Index with a substance score of 51.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and guest caliber. The episode supplies a reasonable cluster of named figures and concrete numbers - Social Security worker ratios with a 2034/2035 date, a $2.2M crypto loss, 87% advisor-firing statistic, $25 - 35K Boston childcare cost, and specific follower counts - but these are cited without sources, often approximated, and never deeply examined, limiting their evidential weight.
Averaged across 1 recently scored episode, with cited evidence.
The episode has a handful of real data points scattered across a 65-minute runtime dominated by Norfolk tourism talk, personal anecdotes, sociology tangents, and mutual complimenting. A B2B operator would surface maybe two or three usable ideas from the entire conversation, with long gaps of zero-density small talk.
“the chasm that's grown between the sophistication of products in the financial world and the literacy that people have about financial products. It's greater than it's ever been”
“2.7 workers. For every one person collecting Social Security by the year 2035 or 2034, it's going to be like one for one”
The episode recycles well-worn takes - Gen Z is different from Boomers, AI will disrupt jobs, TikTok financial influencers are dangerous, trust in advisors is low - without adding any genuinely contrarian or first-principles framing. The 'Home Depot generation' label for Gen X is the episode's most memorable original construction, and it is thin.
“Gen Xers are more of a tell me how to do it and I'll do it myself. They're like a Home Depot generation”
“I don't think Gen Z's life goals are the same as what baby boomers life goals”
Mike Milligan is a legitimate 30-year CFP practitioner running a boutique firm and teaching at a regional university, so he has real-world credentials, but he is explicitly a small-scale operator who openly states his firm does not need to 'work with 20 million Americans.' He is clearly on an active podcast-circuit tour, which further colours the conversation toward self-promotion rather than deep practitioner insight.
“our firm doesn't need to work with 20 million Americans, right, like some firms do. We just need to find those who don't fit the mold of traditional financial advice”
“over three years of guesting on podcasts, I may have had close to a thousand conversations with people”
The episode supplies a reasonable cluster of named figures and concrete numbers - Social Security worker ratios with a 2034/2035 date, a $2.2M crypto loss, 87% advisor-firing statistic, $25 - 35K Boston childcare cost, and specific follower counts - but these are cited without sources, often approximated, and never deeply examined, limiting their evidential weight.
“I spoke to a guy today who was involved in a, um, in a crypto scheme that his wife lost $2.2 million”
“87% said we would fire our parents advisor”
The host asks soft, open-ended questions ('What was the attraction of it?'), frequently inserts his own lengthy opinions and personal anecdotes, promotes his own book multiple times, and never meaningfully pushes back on any claim. The conversation drifts from mermaids to Logan's Run to Italy travel plans with no editorial hand steering it back to substance.
“What took you into this area of financial wealth management? I mean, what was the attraction of it?”
“I just wonder to what extent for you because I've seen it in my field of just being a college educator”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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