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#1947Startup to Last68.5 / 100Get badge
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Startup to Last

Hosted by Rick Lindquist and Tyler King

Listed under Business › Entrepreneurship, Business › Marketing

★5.0on Apple Podcasts · 8 recent reviews

Two founders talk about how to build software businesses that are meant to last. Each episode includes a deep dive into a different topic related to starting, growing, and sustaining a healthy business.

213 episodes · publishes fortnightly · latest 2026-10-29 · ~52 min/episode

Rank

#1947

Substance

68.5

/ 100

Breakdown

Scored 2026-11
Updated monthly

Startups & Founders rank

#277 of 926

Best B2B Startups & Founders Podcasts →

Across the index

#1947 of 6219

Substance

Top 31%

outscores 69% of the index

Why it scores where it does

Startup to Last ranks #1947 on The B2B Podcast Index with a substance score of 68.5 out of 100, scored across 2 recent episodes. It scores highest on specificity & evidence and guest caliber. The episode is notably concrete for a conversational format: real revenue figures, user counts, team sizing, cost-per-hour for CRM coaches, gmail.com segment sizes, and a longitudinal churn trend going back to 2020 all ground the discussion in actual data from a real operating business rather than hypotheticals.

The five-dimension breakdown

Averaged across 2 recently scored episodes, with cited evidence.

Insight Density

12.5 / 20

The episode contains a handful of genuinely useful operational insights - using an LLM to categorize cancellation reasons, the rising 'vibe-coded CRM' churn signal, and a concrete cross-sell hypothesis targeting gmail.com customers - but they are buried under roughly 10+ minutes of oyster anecdotes, Charleston small talk, and unfocused AI doom-looping that dilutes the useful content-per-minute significantly.

“I used an LLM to categorize all these cancellation messages and group them into categories. The category wasn't AI. It was who canceled because they built their own.”

“We have a thousand users in our free trial uh pipeline right now. Four hundred of them have an at gmail.com domain name. Can we just email those 400 people and say, hey, do you want a real domain name for your email? 50 bucks a month.”

Originality

13.5 / 20

The most original contribution is the founder presenting actual longitudinal churn data - going back to 2020 - showing the 'built their own' cancellation category growing from ~1/month to near-daily, which pushes back on the widespread VC/Twitter consensus that no one vibe-codes a SaaS tool; this is a lived, data-backed contrarian observation. The rest of the episode recycles well-worn AI displacement discourse without adding much.

“there is this very low baseline for the last for I I went back to 2020 of people like. I'm doing it in Notion. I'm doing it with Airtable and Zapier. But we're talking like one per month or something, right? And then three months ago it was like four. And then two months ago it was like eight.”

“the number of people canceling their accounts because they vibe coded a CRM in Claude Code. This thing that all these big brain geniuses on Twitter are like, It's never gonna happen. No one's gonna vibe code a SAS tool.”

Guest Caliber

15.0 / 20

The primary speaker is a genuine operator running a real bootstrapped SaaS ($4.5M ARR, 25k users) and speaks from actual company data rather than theory, which is valuable; however, this is a two-host format with no external guests, and the second host contributes little beyond light affirmations, limiting the depth and breadth of practitioner perspective on offer.

“we've got 20 minutes here. Um I think these are two different topics. One is what do we do with less annoying CRM? One is what's the hedge?”

“If my goal were just to do that for myself, there's a very clear path, which is lay almost everyone off, pay myself two million dollars a year while the sun is shining, and I can retire if even if the business is gone in five years”

Specificity & Evidence

15.5 / 20

The episode is notably concrete for a conversational format: real revenue figures, user counts, team sizing, cost-per-hour for CRM coaches, gmail.com segment sizes, and a longitudinal churn trend going back to 2020 all ground the discussion in actual data from a real operating business rather than hypotheticals.

“if you look at the fully loaded cost of a CRM coach, it's like a hundred bucks an hour. Like we'd have to charge a hundred bucks an hour to our customers”

“we've got 25,000 ish users. How many of them need a VoIP product?... four thousand existing customers with at gmail.com addresses”

Conversational Craft

12.0 / 20

The episode is functionally a monologue by one host, with the second offering almost no substantive follow-up questions, no pushback on claims, and only surface-level prompts; there is no external guest to probe, and even within the co-host dynamic the conversation rarely sharpens an idea through genuine interrogation.

“what's your meaty topic?”

“Yeah, yeah. No, I makes makes less sense.”

Standout episodes

  • A new cross-sell opportunity

    2026-10-29

    70
  • Claude Design

    2026-07-02

    67

Rank over time

2 periods tracked.

Episodes

2 scored on substance · 66 tracked in total.

  • A new cross-sell opportunity

    2026-10-29 · 42 min

    70 / 100
  • Claude Design

    2026-07-02 · 59 min

    67 / 100

What listeners say on Apple Podcasts

★★★★★
Great Show!
If you want to feel like a fly on the wall, listening to a conversation between two entrepreneurs, then this show is for you. I appreciate Tyler and Rick sharing all the different aspects of their business with us on air. And the advice they give is top notch!

- PaigeBPodcasting

★★★★★
Transparent and helpful
I like how Tyler and Rick are transparency about problems they face. Plus, they encourage each other. It's a good energy.

- Jkjjjkkkk

Frequently asked

What is Startup to Last's substance score?
Startup to Last scores 68.5 out of 100 for substance and ranks #1947 on The B2B Podcast Index. That puts it ahead of 69% of the B2B podcasts we rank and #277 of 926 in Startups & Founders. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Startup to Last worth listening to?
Yes - Startup to Last outscores 69% of the B2B startups & founders podcasts and shows we rank on substance, so a startups & founders operator is likely to come away with something useful.
Who hosts Startup to Last?
Startup to Last is hosted by Rick Lindquist and Tyler King.
How often does Startup to Last publish?
Startup to Last publishes fortnightly, has 213 episodes, released its most recent episode on 2026-10-29.
Which Startup to Last episode should I start with?
Our highest-scoring recent episode is "A new cross-sell opportunity" (70/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

ClaudeLess Annoying CRMGuruSlackAnthropicPipe DriveHubSpotGeneral MillsLeClaire GroupClaude Design

Topics this show covers

The themes that come up most across this show's episodes.

bootstrapping · 60SaaS · 60software · 60founders · 60Claude CodeNotionCal NewportMCPs (Model Context Protocols)AMP orbsAirtable with ZapierBug-fix automation agentsCupholder WeekLesson Wing CRMAnthropic IPO hedgeHIPAA compliancePipe DriveClaude Slack integrationGuru (knowledge management tool)

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