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#1944Startup to Last67.0 / 100Get badge
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Startup to Last

Hosted by Rick Lindquist and Tyler King

Two founders talk about how to build software businesses that are meant to last. Each episode includes a deep dive into a different topic related to starting, growing, and sustaining a healthy business.

207 episodes · publishes fortnightly · latest 2026-07-02 · ~53 min/episode

Rank

#1944

Substance

67.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Startups & Founders rank

#296 of 923

Best B2B Startups & Founders Podcasts →

Across the index

#1944 of 6183

Substance

Top 31%

outscores 69% of the index

Why it scores where it does

Startup to Last ranks #1944 on The B2B Podcast Index with a substance score of 67.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Both hosts are genuine practitioners - Tyler is a 15-year bootstrapped SaaS founder and Rick is a senior operator at a growth-stage company - and neither is a career podcast guest; however, Less Annoying CRM has 17 employees and the conversation reflects that modest scale rather than hard-won enterprise or high-growth operational insight.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

12.0 / 20

The episode contains roughly 20-25 minutes of substantive content embedded in 59 minutes of personal chat, conference logistics, and throat-clearing. The AI explanations are beginner-level and frequently self-disclaimed as uncertain; the Claude Design walkthrough and AI security audit discussion offer some practical value but lack depth.

“the real power users of this aren't letting Claude compress it. They are doing it themselves. So they're saying, I'm at 200,000 tokens. This is about where I think it gets stupid.”

“Claude Design is actually coding up a real HTML JavaScript website for you. And it'll give you all that behavior.”

Originality

13.0 / 20

A few genuinely interesting angles - the asymmetric AI advantage in security (defenders have code access, attackers don't), and the productized-service-as-moat framing for AI-era bootstrapping - but most of the AI discussion is standard LLM 101 delivered with heavy hedging, and the business philosophy points recycle widely circulated ideas.

“They have the same AI we have, except we have access to our code and they hopefully don't. So like it should be asymmetric.”

“start an AI company and sell it before everyone realizes it's bullshit”

Guest Caliber

15.0 / 20

Both hosts are genuine practitioners - Tyler is a 15-year bootstrapped SaaS founder and Rick is a senior operator at a growth-stage company - and neither is a career podcast guest; however, Less Annoying CRM has 17 employees and the conversation reflects that modest scale rather than hard-won enterprise or high-growth operational insight.

“Like when less annoying CM started, it's like, okay, yes, there's marketing, there's sales, there's design and all this, but also I can in two thousand nine, not many people could build a CRM and I could.”

“I'm running a clawed co a co-work not a claw co-work, but a claw session for new users at Windfall later today”

Specificity & Evidence

14.0 / 20

There are pockets of concrete detail - bounty payment ranges, employee counts, named tools, HIPAA deadlines, specific URLs - but large stretches of the AI discussion are openly speculative and vague, undermining the overall evidentiary quality.

“we we typically pay Fifty to two hundred dollars if someone sends us like a minor thing, we'll pay. I think the highest we've ever paid is maybe five thousand dollars”

“Close dot com. They're another bootstrap CRM. Stelly FD, I think his name is, is their founder. He was a sales guy. And all of the they just obviously get what sales is in a way that I don't.”

Conversational Craft

13.0 / 20

The co-host format produces genuine back-and-forth and occasional sharp redirects, but the episode is structured as a friendly catch-up rather than a probing interview; claims go largely unchallenged, uncertainty is repeatedly waved away rather than resolved, and significant airtime is devoted to personal logistics.

“What if the core competency here is the productization of the labor, not the labor itself?”

“just want to call out that you did have domain expertise before you started lessoning CRM and serving insurance agents”

Standout episodes

  • Claude Design

    2026-07-02

    67

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • Claude Design

    2026-07-02 · 59 min

    67 / 100

Frequently asked

What is Startup to Last's substance score?
Startup to Last scores 67.0 out of 100 for substance and ranks #1944 on The B2B Podcast Index. That puts it ahead of 69% of the B2B podcasts we rank and #296 of 923 in Startups & Founders. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Startup to Last worth listening to?
Yes - Startup to Last outscores 69% of the B2B startups & founders podcasts and shows we rank on substance, so a startups & founders operator is likely to come away with something useful.
Who hosts Startup to Last?
Startup to Last is hosted by Rick Lindquist and Tyler King.
How often does Startup to Last publish?
Startup to Last publishes fortnightly, has 207 episodes, released its most recent episode on 2026-07-02.
Which Startup to Last episode should I start with?
Our highest-scoring recent episode is "Claude Design" (67/100) - a good place to start.

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Topics this show covers

The themes that come up most across this show's episodes.

HIPAA compliancePipe DriveClaude Slack integrationGuru (knowledge management tool)Less Annoying CRMHAP (Healthpalooza 26)LeClaire GroupFMO (field marketing organization)Medicare and ACA insuranceClaude Design (design vendor)

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