
Hosted by Rick Lindquist and Tyler King
Two founders talk about how to build software businesses that are meant to last. Each episode includes a deep dive into a different topic related to starting, growing, and sustaining a healthy business.
207 episodes · publishes fortnightly · latest 2026-07-02 · ~53 min/episode
Rank
#1944
Substance
67.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#1944 of 6183
Substance
Top 31%
outscores 69% of the index
Startup to Last ranks #1944 on The B2B Podcast Index with a substance score of 67.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Both hosts are genuine practitioners - Tyler is a 15-year bootstrapped SaaS founder and Rick is a senior operator at a growth-stage company - and neither is a career podcast guest; however, Less Annoying CRM has 17 employees and the conversation reflects that modest scale rather than hard-won enterprise or high-growth operational insight.
Averaged across 1 recently scored episode, with cited evidence.
The episode contains roughly 20-25 minutes of substantive content embedded in 59 minutes of personal chat, conference logistics, and throat-clearing. The AI explanations are beginner-level and frequently self-disclaimed as uncertain; the Claude Design walkthrough and AI security audit discussion offer some practical value but lack depth.
“the real power users of this aren't letting Claude compress it. They are doing it themselves. So they're saying, I'm at 200,000 tokens. This is about where I think it gets stupid.”
“Claude Design is actually coding up a real HTML JavaScript website for you. And it'll give you all that behavior.”
A few genuinely interesting angles - the asymmetric AI advantage in security (defenders have code access, attackers don't), and the productized-service-as-moat framing for AI-era bootstrapping - but most of the AI discussion is standard LLM 101 delivered with heavy hedging, and the business philosophy points recycle widely circulated ideas.
“They have the same AI we have, except we have access to our code and they hopefully don't. So like it should be asymmetric.”
“start an AI company and sell it before everyone realizes it's bullshit”
Both hosts are genuine practitioners - Tyler is a 15-year bootstrapped SaaS founder and Rick is a senior operator at a growth-stage company - and neither is a career podcast guest; however, Less Annoying CRM has 17 employees and the conversation reflects that modest scale rather than hard-won enterprise or high-growth operational insight.
“Like when less annoying CM started, it's like, okay, yes, there's marketing, there's sales, there's design and all this, but also I can in two thousand nine, not many people could build a CRM and I could.”
“I'm running a clawed co a co-work not a claw co-work, but a claw session for new users at Windfall later today”
There are pockets of concrete detail - bounty payment ranges, employee counts, named tools, HIPAA deadlines, specific URLs - but large stretches of the AI discussion are openly speculative and vague, undermining the overall evidentiary quality.
“we we typically pay Fifty to two hundred dollars if someone sends us like a minor thing, we'll pay. I think the highest we've ever paid is maybe five thousand dollars”
“Close dot com. They're another bootstrap CRM. Stelly FD, I think his name is, is their founder. He was a sales guy. And all of the they just obviously get what sales is in a way that I don't.”
The co-host format produces genuine back-and-forth and occasional sharp redirects, but the episode is structured as a friendly catch-up rather than a probing interview; claims go largely unchallenged, uncertainty is repeatedly waved away rather than resolved, and significant airtime is devoted to personal logistics.
“What if the core competency here is the productization of the labor, not the labor itself?”
“just want to call out that you did have domain expertise before you started lessoning CRM and serving insurance agents”
2026-07-02
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
Add this badge to your site - it links back here and updates automatically as you rank.
<a href="https://index.fame.so/show/startup-to-last" target="_blank" rel="noopener">
<img src="https://index.fame.so/badge/startup-to-last/badge.svg" alt="Ranked #296 on The B2B Podcast Index" width="360" height="136" />
</a>Track Startup to Last's rank
Get an email whenever this show moves up or down the Index. Monthly at most, no spam.
The themes that come up most across this show's episodes.
Podcasts that dig into the same topics.