
Hosted by Rick Lindquist and Tyler King
Listed under Business › Entrepreneurship, Business › Marketing
★5.0on Apple Podcasts · 8 recent reviews
Two founders talk about how to build software businesses that are meant to last. Each episode includes a deep dive into a different topic related to starting, growing, and sustaining a healthy business.
213 episodes · publishes fortnightly · latest 2026-10-29 · ~52 min/episode
Rank
#1947
Substance
68.5
/ 100
Breakdown
Scored 2026-11
Updated monthly
Across the index
#1947 of 6219
Substance
Top 31%
outscores 69% of the index
Startup to Last ranks #1947 on The B2B Podcast Index with a substance score of 68.5 out of 100, scored across 2 recent episodes. It scores highest on specificity & evidence and guest caliber. The episode is notably concrete for a conversational format: real revenue figures, user counts, team sizing, cost-per-hour for CRM coaches, gmail.com segment sizes, and a longitudinal churn trend going back to 2020 all ground the discussion in actual data from a real operating business rather than hypotheticals.
Averaged across 2 recently scored episodes, with cited evidence.
The episode contains a handful of genuinely useful operational insights - using an LLM to categorize cancellation reasons, the rising 'vibe-coded CRM' churn signal, and a concrete cross-sell hypothesis targeting gmail.com customers - but they are buried under roughly 10+ minutes of oyster anecdotes, Charleston small talk, and unfocused AI doom-looping that dilutes the useful content-per-minute significantly.
“I used an LLM to categorize all these cancellation messages and group them into categories. The category wasn't AI. It was who canceled because they built their own.”
“We have a thousand users in our free trial uh pipeline right now. Four hundred of them have an at gmail.com domain name. Can we just email those 400 people and say, hey, do you want a real domain name for your email? 50 bucks a month.”
The most original contribution is the founder presenting actual longitudinal churn data - going back to 2020 - showing the 'built their own' cancellation category growing from ~1/month to near-daily, which pushes back on the widespread VC/Twitter consensus that no one vibe-codes a SaaS tool; this is a lived, data-backed contrarian observation. The rest of the episode recycles well-worn AI displacement discourse without adding much.
“there is this very low baseline for the last for I I went back to 2020 of people like. I'm doing it in Notion. I'm doing it with Airtable and Zapier. But we're talking like one per month or something, right? And then three months ago it was like four. And then two months ago it was like eight.”
“the number of people canceling their accounts because they vibe coded a CRM in Claude Code. This thing that all these big brain geniuses on Twitter are like, It's never gonna happen. No one's gonna vibe code a SAS tool.”
The primary speaker is a genuine operator running a real bootstrapped SaaS ($4.5M ARR, 25k users) and speaks from actual company data rather than theory, which is valuable; however, this is a two-host format with no external guests, and the second host contributes little beyond light affirmations, limiting the depth and breadth of practitioner perspective on offer.
“we've got 20 minutes here. Um I think these are two different topics. One is what do we do with less annoying CRM? One is what's the hedge?”
“If my goal were just to do that for myself, there's a very clear path, which is lay almost everyone off, pay myself two million dollars a year while the sun is shining, and I can retire if even if the business is gone in five years”
The episode is notably concrete for a conversational format: real revenue figures, user counts, team sizing, cost-per-hour for CRM coaches, gmail.com segment sizes, and a longitudinal churn trend going back to 2020 all ground the discussion in actual data from a real operating business rather than hypotheticals.
“if you look at the fully loaded cost of a CRM coach, it's like a hundred bucks an hour. Like we'd have to charge a hundred bucks an hour to our customers”
“we've got 25,000 ish users. How many of them need a VoIP product?... four thousand existing customers with at gmail.com addresses”
The episode is functionally a monologue by one host, with the second offering almost no substantive follow-up questions, no pushback on claims, and only surface-level prompts; there is no external guest to probe, and even within the co-host dynamic the conversation rarely sharpens an idea through genuine interrogation.
“what's your meaty topic?”
“Yeah, yeah. No, I makes makes less sense.”
2026-10-29
2026-07-02
2 periods tracked.
2 scored on substance · 66 tracked in total.
If you want to feel like a fly on the wall, listening to a conversation between two entrepreneurs, then this show is for you. I appreciate Tyler and Rick sharing all the different aspects of their business with us on air. And the advice they give is top notch!
- PaigeBPodcasting
I like how Tyler and Rick are transparency about problems they face. Plus, they encourage each other. It's a good energy.
- Jkjjjkkkk
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