Jason Peterson: Selling Before Building, SaaS Success, Validation, Lessons Learned

Episode notes

In this episode, we're joined by Jason Peterson, a seasoned entrepreneur, technologist, and innovator, best known for his successful exit with XOLogic, a leading software provider for the lighting, electrical, HVAC, and plumbing industries, which he sold in 2021. Currently, Jason is involved with Noggin, a company focused on process automation for small businesses, and also dedicates his time to humanitarian efforts, helping build schools, dig wells, and support refugee efforts with youth abroad. (00:00:00) Jason’s pre-selling story. (00:01:14) Intro to Jason Peterson, an entrepreneur & technologist at Noggin. (00:02:19) Focus on small-business process automation & humanitarian work. (00:03:08) Jason’s background & principles influence the hosts’ boot camp. (00:04:07) They play “Two Truths and a Lie.” (00:06:17) Jason’s track record: launching SaaS in traditional industries. (00:07:23) Meeting John & reviving a bankrupt cabinetry business. (00:10:07) Rescuing Hann Lighting with robust systems. (00:11:30) Acquisition timeline for the cabinet shop & Hann Lighting. (00:12:48) Identifying margin issues and implementing solutions.

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