Spilling the Magic Beans · 2022-10-14 · 20 min
At the heart of all great marketing campaigns are two things: creatives and copy. Designing a creative that can drive conversions can be a challenging task, especially when you consider all the variables at play: What channel is the creative for? Is this creative relevant? Does it work with my copy? And most importantly, does it fit my brand’s ethos? So how do you go about navigating all these variables, to build creatives that convert? All of this and more on Today’s episode, where our head of business here at Rocketium, Karan Rao, spoke with Marissa Golliday, who’s the VP director of paid social at Digitas North America. ___ About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website . Follow Marissa on Linkedin
Ep #42: How Tata CLiQ stays true to their core guidelines while evolving as a brand63 / 100Ep #41: Here's Wavemaker's secret to designing campaigns on ecommerce platformsEp #39: How Hubilo manages inbound engagement to drive conversionsEp #38: How Epigamia created the perfect brand strategy Ep #37: How Wego created brand presence by leveraging their target persona