Spilling the Magic Beans · 2022-09-16 · 17 min
Creating and implementing your brand’s ethos can be difficult. You have to stay creative and continuously evolve to allow for fresh perspectives, but at the same time, stay grounded to your brand’s core identity and guidelines. These guidelines are crucial to ensuring your brand’s messaging stays consistent and is easily identifiable by your audience. The fonts, the colors, the imagery and the tone of voice must resonate and stand apart from your competition. How do you build this base of guidelines for your brand? And how do you build the processes to consistently evolve these guidelines as you progress? All of this and more to come on today’s episode, where Kunal Sharma, our head of sales spoke with Roxana Nicolescu, the VP of brand marketing at Wego. ___ About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website . Follow Roxana on Linkedin
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