Spilling the Magic Beans · 2022-10-14 · 25 min
When strategizing as a marketer, it is crucial to understand the language you want your brand to speak. You want the brand to evolve, but not stray away too far from your core principles. You need to innovate while being rooted to the brand strategy document. How do you stay true to your brand ethos without restricting your creativity? How do you strategize as a marketer to overcome these challenges? All of this and more on today’s episode, where we spoke with Siddarth Menon, who’s the Chief Marketing Officer at Epigamia. ___ About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website . Follow Siddarth on Linkedin
Ep #42: How Tata CLiQ stays true to their core guidelines while evolving as a brand63 / 100Ep #41: Here's Wavemaker's secret to designing campaigns on ecommerce platformsEp #40: How Digitas builds their creatives to boost engagementEp #39: How Hubilo manages inbound engagement to drive conversionsEp #37: How Wego created brand presence by leveraging their target persona