The B2B Podcast Index
Sound in Marketing

Season Nine [Coming Soon]

Sound in Marketing · 2026-06-02 · 2 min

Substance score

4 / 100

Five dimensions, 20 points each

Insight Density1 / 20
Originality1 / 20
Guest Caliber0 / 20
Specificity & Evidence2 / 20
Conversational Craft0 / 20

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

1 / 20

This is a 2-minute promotional trailer with zero substantive insights delivered. The entire content is a brand-name teaser list with a single platitude standing in for any actual learning.

The companies that listen - win. Those that ignore, well, that's simply not an option.

Originality

1 / 20

No original thinking is present; the episode exists solely to preview future content. The framing of sound-in-marketing as a differentiator is the show's premise, not a developed argument.

I create, consult and educate on the power of sound in marketing.

Guest Caliber

0 / 20

There are no guests whatsoever - this is a solo host monologue teaser. No practitioner expertise is demonstrated or even referenced.

I'm your host, Jeanna Isham, owner and founder of Dreamr Productions and Sound in Marketing Learning.

Specificity & Evidence

2 / 20

Brand names are dropped (Chili's, KFC, Taco Bell, Pringles, etc.) purely as bait, with no data, outcomes, timelines, or mechanisms provided - specificity of naming without any substantive evidence.

Chili's and their famous sizzle, KFC and Hatch's partnership to help put people to sleep. Sun chips noisy bag situation

Conversational Craft

0 / 20

There is no conversation, no interviewing, no questions, and no follow-up of any kind - this is a scripted promotional monologue lasting roughly two minutes.

Stay tuned for the premiere of season nine of the Sound In Marketing podcast. Sounds Worthy: The Yummy Edition.

Conversation analysis

Computed from the transcript - who did the talking, and the verbal tics along the way.

Filler words

so1

Episode notes

From Sizzling Fajitas to the crackling of cooking Chicken, sound in the food industry plays a big part in why we choose a restaurant or a product over another. The companies that listen- win. Those that ignore…well that’s simply not an option. Season 9 of the Sound In Marketing podcast. Sounds Worthy: The Yummy Edition- coming soon to a podcast player near you. - - For more on sound in marketing,

Full transcript

2 min

Transcribed and scored by The B2B Podcast Index.

Welcome to the Sound In Marketing Podcast. I'm your host, Jeanna Isham, owner and founder of Dreamr Productions and Sound in Marketing Learning. I create, consult and educate on the power of sound in marketing. I'm in production of season nine and I could not be more excited to share it. In the meantime, here's a little teaser of what I've got cooking. From sizzlin’ fajitas to the crackling of cooking chicken sound in the food industry plays a big part in why we choose a restaurant or a product over another. The companies that listen - win. Those that ignore, well, that's simply not an option. Some of the stories we’ll be exploring in season nine are Chili’s and their famous sizzle, KFC and Hatch's partnership to help put people to sleep. Sun chips noisy bag situation Kit-Kat and how it's always taking a break. Taco Bell and their affinity for church bells, Pringles and popping Rice Krispies. And it's popping. Tic Tacs, pocket maracas and so much more. Stay tuned for the premiere of season nine of the Sound In Marketing podcast. Sounds Worthy: The Yummy Edition. Let's make this world of sound more intriguing, more unique, and more and more on brand.

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