Sound in Marketing · 2026-06-02 · 2 min
Key moments - from our scoring
Substance score
4 / 100
Five dimensions, 20 points each
Jeanna Isham, founder of Dreamr Productions and Sound in Marketing Learning, previews season nine of her podcast, which explores sonic branding across the food and beverage industry. The season examines how distinctive sounds - from Chili's sizzling fajitas to KFC's sleep-inducing partnership with Hatch, Sun Chips' notorious noisy packaging, and Kit-Kat's iconic snap - influence consumer choice and brand loyalty. Upcoming case studies include Taco Bell's use of church bells, Pringles' popping sound design, Rice Krispies' cereal crackle, and Tic Tacs' rattling container. This season targets marketing leaders, brand strategists, and product teams who recognize that companies leveraging sound intentionally win market share, while those ignoring audio branding miss a critical competitive advantage. The "Yummy Edition" dives into how multisensory marketing - particularly sound - drives purchasing behavior in categories where taste alone isn't enough to differentiate.
Season nine covers Chili's, KFC, Sun Chips, Kit-Kat, Taco Bell, Pringles, Rice Krispies, and Tic Tacs, examining how each brand uses distinctive sounds in their marketing and product design.
KFC partnered with Hatch to create sleep-inducing sound experiences as part of their audio branding approach.
Sun Chips became known for their notably loud packaging sound, which is explored as a case study in how product sound design impacts consumer perception.
Sound plays a significant role in why consumers choose one restaurant or product over another; companies that leverage sound strategically win in the market, while those who ignore it miss a key competitive advantage.
Our reviewer’s read on each dimension, with quotes from the episode.
This is a 2-minute promotional trailer with zero substantive insights delivered. The entire content is a brand-name teaser list with a single platitude standing in for any actual learning.
The companies that listen - win. Those that ignore, well, that's simply not an option.
No original thinking is present; the episode exists solely to preview future content. The framing of sound-in-marketing as a differentiator is the show's premise, not a developed argument.
I create, consult and educate on the power of sound in marketing.
There are no guests whatsoever - this is a solo host monologue teaser. No practitioner expertise is demonstrated or even referenced.
I'm your host, Jeanna Isham, owner and founder of Dreamr Productions and Sound in Marketing Learning.
Brand names are dropped (Chili's, KFC, Taco Bell, Pringles, etc.) purely as bait, with no data, outcomes, timelines, or mechanisms provided - specificity of naming without any substantive evidence.
Chili's and their famous sizzle, KFC and Hatch's partnership to help put people to sleep. Sun chips noisy bag situation
There is no conversation, no interviewing, no questions, and no follow-up of any kind - this is a scripted promotional monologue lasting roughly two minutes.
Stay tuned for the premiere of season nine of the Sound In Marketing podcast. Sounds Worthy: The Yummy Edition.
Computed from the transcript - who did the talking, and the words that came up most.
From Sizzling Fajitas to the crackling of cooking Chicken, sound in the food industry plays a big part in why we choose a restaurant or a product over another. The companies that listen- win. Those that ignore…well that’s simply not an option. Season 9 of the Sound In Marketing podcast. Sounds Worthy: The Yummy Edition- coming soon to a podcast player near you. - - For more on sound in marketing,
Transcribed and scored by The B2B Podcast Index.
Welcome to the Sound In Marketing Podcast. I'm your host, Jeanna Isham, owner and founder of Dreamr Productions and Sound in Marketing Learning. I create, consult and educate on the power of sound in marketing. I'm in production of season nine and I could not be more excited to share it.
In the meantime, here's a little teaser of what I've got cooking. From sizzlin’ fajitas to the crackling of cooking chicken sound in the food industry plays a big part in why we choose a restaurant or a product over another. The companies that listen - win. Those that ignore, well, that's simply not an option.
Some of the stories we’ll be exploring in season nine are Chili’s and their famous sizzle, KFC and Hatch's partnership to help put people to sleep. Sun chips noisy bag situation Kit-Kat and how it's always taking a break. Taco Bell and their affinity for church bells, Pringles and popping Rice Krispies. And it's popping.
Tic Tacs, pocket maracas and so much more. Stay tuned for the premiere of season nine of the Sound In Marketing podcast. Sounds Worthy: The Yummy Edition. Let's make this world of sound more intriguing, more unique, and more and more on brand.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
The Taco Bell Bong!41 / 100Kentucky Fried Chicken Rain49 / 100Chicken Rain [Teaser]20 / 100The Ruler and the Regent; The Audio Monarchy [ENCORE]75 / 100Radio Station Jingles: 80 Years of Earworms [ENCORE]66 / 100
