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Sound in Marketing

Radio Station Jingles: 80 Years of Earworms [ENCORE]

Sound in Marketing · 2025-10-14 · 35 min

Episode notes

Radio IDs, something few of us (me included) think of but have all experienced and cherished. They are those fun zingers, prompting a new radio show or DJ. They change for the holidays and for topical reference. They are the sounds of our past, present, and future, and the focus of this episode. Twenty Thousand Hertz hired me to produce an episode on Radio IDs and now I’m sharing its ENCORE. Thank you to Twenty Thousand Hertz , Dallas Taylor , and Casey Emmerling for letting me run this ENCORE and for hiring me to produce it in the first place. The original episode can be found here . Let’s make this world of sound more intriguing, more unique, and more on brand. - For more on sound in marketing,

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