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Index/Startups & Founders/Small Town Stories
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10: How We Tell Local Business Stories | Behind the Scenes of Small Town Stories

Small Town Stories · 2026-07-23 · 16 min

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Topics in this episode

Small business marketinglocal businesssmall town storieslocal business storiescommunity business marketing

Episode notes

Small Town Stories has never really been about making a podcast. It's about earning someone's trust and sharing the local business stories that help define our communities. People often ask how I find my guests, how much planning happens before we record, or whether I know where a conversation is going before we ever sit down in front of the microphones. The truth is, every episode begins long before recording day. It starts over coffee, with an old notebook, a lot of listening, and a genuine curiosity about the person sitting across the table. In this behind-the-scenes conversation, I'm pulling back the curtain on how Small Town Stories comes together - from the first recommendation from a community member to the final edit you hear each week. I'm sharing how I build trust with my guests, why finding "the thread" matters more than following a list of questions, and how every conversation continues to surprise me, no matter how much I prepare. Along the way, you'll hear why preserving local business stories is about so much more than documenting a business.

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