Shopify Masters · 2025-12-23 · 34 min
Jeff Eyser, Joe Myers and Joe Kuntz turned their pinball obsession into LA's premier "Nerd Bodega" by opening Revenge Of as a safe haven for all fandoms. Today, the brand has expanded into a community hub that's hit 7-figures, while operating online in addition to opening two physical locations. After spending decades in television production, including 15 seasons on Bad Girls Club, the trio learned how to create a brand of their own with a dedicated community. For more on Revenge Of click here. Chapters: 00:00 - The Pinball Obsession That Became LA’s Ultimate Fandom Hub 00:55 - Can You Build a Seven-Figure Brand Without Investors? 01:56 - How Three Co-Founders (Not Just One!) Made It Work 03:09 - Turning a Pinball Collection Into a Booming Business 04:48 - From Hollywood to Nerd Culture: Leveraging TV Skills in Retail 06:37 - The Art of Community Building: Analog vs.
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