Mark McCulloch - Hospitality Rising & Supersonic Marketing | Kick-ass employer branding for hospitality

Episode notes

Founder & CEO @Hospitality Rising & Supersonic Marketing Attention please: “Hospitality Rising” That’s the title of Mark McCulloch’s campaign, which is addressing the painful topic of staff shortage in the UK hospitality scene in an unseen way. And one thing is for sure: This is a game-changer in how employment in hospitality is seen, not just in the UK, but potentially everywhere. If you want to know how to convert one in three GenZlers to potential hospitality-fans you better tune in to this SMACK episode. Mark and Phil did not only talk about Hospitality Rising UK though. They also touched on a few other topics. From joy-bonding at work, to building a kick-ass CV as a marketeer, to how to leave a task that’s just not your calling. And of course, there’s an analogy to soccer, the British music scene, Buddhism and some interesting dating advice. If you are like us and just can’t get enough of this Supersonic Marketing mastermind, who has worked with and for a whole bunch of great companies like last.minute.com and Yo!Sushi, this is your chance to pick his brain and find a whole bunch of good reasons why choosing to work in hospitality is never a bad move. Enjoy the show!

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Conversational Commerce with an All-In-One Booking Engine | with Adam DeflorianGAIN Momentum · on Hospitality86 / 100
• Scaling Short Term Rentals With AI Automation and Operations with Tim HubbardRadical Hospitality Show · on Hospitality75 / 100
• You Don’t Have a Staffing Problem. You Have a Design Problem.Housekeeping Didn't Come · on Hospitality73 / 100
• 06: The Hidden Reason That Keeps People Coming Back to Small Town BusinessesSmall Town Stories · on Hospitality37 / 100
• The accidental hotelier who made membership more profitable than lodging. Ft. Jim Deters of Gravity HausMatt Talks Hospitality: Real conversations for innovative hoteliers · on Hospitality
• The Future Of Hospitality: Why Mid-Term Stays are ExplodingJake & Gino: Real Estate Investing & Multifamily · on Hospitality

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• Lily Wecker - Aethos | Human-to-Human Hospitality, Building for Connection & Owner's Mindset65 / 100
• Barbara Muckermann - Kempinski Hotels | The Good Life Business Model, Asset-Heavy Plays & The Power of Heritage84 / 100
• Eu Chin Fen - Frasers Hospitality | Real Talk on Career Growth, Human Judgment & The Value Chain
• Jan Heringa - Leonardo Hotels | From Brand Launches to Construction Curveballs