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The Cost of Coming Last: Women's Health, Habits and Doing Less Better feat. Kat Williams

Simply Digital Marketing · 2026-05-19 · 34 min

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Episode notes

In this episode, Amy is joined by leading women's fitness and health expert, certified menopause coach and founder of Zestfit, Kathryn Williams, to talk about the one thing high-achieving women keep pushing to the bottom of the list, their health. Kat has spent over 30 years working with women who are brilliant at running their businesses, their households and everyone else's lives, but have stopped showing up for themselves. She specialises in helping women over 40 become the strongest, healthiest version of themselves without the overwhelm, the extreme regimes or the hours in the gym they don't have. Together, they get into what actually works for the woman who is time-poor, decision-fatigued and knows it matters but can't seem to make it stick.

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