Simply Digital Marketing · 2026-07-21 · 1h 8m
In this episode, Amy is joined by entrepreneur, business mentor and strategist Helen Tudor, creator of the Expert Identity Blueprint, to talk about the thing most business owners avoid until it forces their hand: outgrowing the very business that made them successful. Helen has generated over £3 million in sales through programmes, masterminds and live experiences. But her story starts somewhere very different… At 30 years old, she was £90k in debt, crying outside the co-op with £20 in her hand, wondering how she was going to feed her two kids. What she built from that moment - and what she chose to burn to the ground a decade later - is a masterclass in reinvention. Together, they get into why plateau is usually boredom in disguise, why successful business owners already know what they want to do (and how they probably knew two years ago), and why the real work is all about identity, not strategy.
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