How One Founder Took on the Gray Hair Industry and Won With Science, Not Hype

Episode notes

Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when customers are actually ready to buy. For more on Arey and show notes click here Subscribe and watch Shopify Masters on YouTube!

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