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Index/Startups & Founders/Shopify Masters
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How Curious Elixirs Reached Eight Figures in a Market That Didn’t Exist

Shopify Masters · 2026-02-19 · 39 min

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Topics in this episode

direct-to-consumerHospitalitymission drivenSupply chainsober curious

Episode notes

JW Wiseman built Curious Elixirs before a non-alcoholic cocktail category even existed - and grew it without outside investors. By spotting overlooked demand and building real community around the brand, he turned a personal pain point into an eight-figure business. For more on Curious Elixirs and show notes click here Subscribe and watch Shopify Masters on YouTube!

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