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Index/Startups & Founders/Shopify Masters
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How a Motorcycle Crash Led to 6.5 Million Theraguns Sold

Shopify Masters · 2026-06-16 · 49 min

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Topics in this episode

Founder mindsetdirect-to-consumerbootstrappedtheragunconsumer health

Episode notes

Dr. Jason Wersland turned a 3 a.m. garage experiment into the number one percussive therapy brand in the world, with more than 6.5 million Theragun massage devices sold. In this episode, he breaks down the unglamorous eight-year grind behind that overnight success: five prototypes, three bad partners, and a one-to-one credibility-building strategy that eventually landed him in Cristiano Ronaldo’'s training room. For more on Therabody and show notes click here Subscribe and watch Shopify Masters on YouTube!

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