The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Startups & Founders/Shopify Masters
Shopify Masters artwork

How a Motorcycle Crash Led to 6.5 Million Theraguns Sold

Shopify Masters · 2026-06-16 · 49 min

0:00--:--

Topics in this episode

Founder mindsetdirect-to-consumerbootstrappedtheragunconsumer health

Episode notes

Dr. Jason Wersland turned a 3 a.m. garage experiment into the number one percussive therapy brand in the world, with more than 6.5 million Theragun massage devices sold. In this episode, he breaks down the unglamorous eight-year grind behind that overnight success: five prototypes, three bad partners, and a one-to-one credibility-building strategy that eventually landed him in Cristiano Ronaldo’'s training room. For more on Therabody and show notes click here Subscribe and watch Shopify Masters on YouTube!

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • 120: Why Your Business Owns You (And How to Take It Back) w/ Jason HullNo Limit Leadership · on Founder mindset85 / 100
  • How to Drive Profitable Growth with Daniel Priestley and Peter CzappThe Beautiful Business Podcast · on Founder mindset85 / 100
  • 100. Using Audience Testing To Avoid Expensive Mistakes w/ PickFu’s Justin ChenThe Brand Builder Show · on direct-to-consumer71 / 100
  • How Nutrafol CEO Cindy Gustafson is reaching men, growing retention with tech and plotting expansionThe Glossy Beauty Podcast · on direct-to-consumer69 / 100
  • You Are Not Thinking Big Enough About AIFinding Peak w/ Ryan Hanley · on Founder mindset69 / 100
  • 331 | AI and the Future Of Product Management | Lucas Lovell, VP of Product of PaddleScaleup Valley Podcast · on Founder mindset64 / 100

More from Shopify Masters

All episodes →
  • The Mattress Brand That Built Its Own Supply Chain From Scratch85 / 100
  • How Dagne Dover Turned Word of Mouth Into Its Biggest Marketing Channel77 / 100
  • The Mistakes That Changed Everything (From 8 Real Businesses)58 / 100
  • Site Crashed Day One. Now She Runs One of America's Fastest-Growing Home Brands.66 / 100
  • Inventing “Shower Care”: How Hello Klean Turned a Hidden Problem Into a Global Business67 / 100
Explore the best B2B Startups & Founders podcasts →
All Shopify Masters episodes →