Shifting Views with Willis · 2026-04-30 · 56 min
Most people still see gaming as entertainment. Something separate from business. A distraction rather than an opportunity. In this episode of Shifting Views with Willis, I sit down with Tom Bunten, CEO of Grid Finder and now leading within Traxion, to explore why that view is outdated and what business leaders can learn from the world of sim racing, gaming communities and digital platforms. Tom shares his journey from structured environments as a Naval Officer into the uncertainty of start-ups, building Grid Finder from a simple idea into a platform that connects racing communities across the world, and navigating investment, acquisition and growth within a larger group. This conversation goes beyond gaming. It’s about how modern businesses are built, how communities create real commercial value, and why the human element is becoming the most important asset in a digital and AI-driven world. We explore how sim racing communities operate like real organisations, with roles, structure, and identity, and why engagement in gaming is often stronger than in traditional marketing.
Why Everyone Deserves a Defence with Solicitor, Shazia Ali.45 / 100
Why Live Streaming Is the Fastest Growing Career Nobody Takes Seriously
The Talent Myth: Why Businesses Are Ignoring a Global Skills Revolution | David Obi
Adapt Your Business. Grow Your Revenue
Why Your Business is Telling the Wrong Story