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#5412Shifting Views with Willis45.0 / 100Get badge
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Shifting Views with Willis

Hosted by Wayne Willis

Welcome to the Shifting Views podcast with Wayne Willis. A global innovation consultant, podcaster, musician, speaker, and content creator from the UK! This is a podcast for curious professionals who want to learn, improve themselves, and have a curiosity for new ideas.

73 episodes · publishes fortnightly · latest 2026-10-27 · ~47 min/episode

Rank

#5412

Substance

45.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Leadership rank

#825 of 1042

Best B2B Leadership Podcasts →

Across the index

#5412 of 6220

Substance

Top 87%

outscores 13% of the index

Why it scores where it does

Shifting Views with Willis ranks #5412 on The B2B Podcast Index with a substance score of 45.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and insight density. Shazia Ali is a genuine practitioner with over two decades of criminal law experience and a firm she founded, giving her real credibility; however, the firm is clearly small-scale and she never discusses operations, caseload volume, or business metrics that would elevate her above a competent regional solicitor.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

9.0 / 20

The episode is overwhelmingly composed of platitudes about fairness, giving back, and embracing technology, with almost no non-obvious claims. The one genuinely instructive legal nuance - being in a car drunk without intent to drive - is the single substantive moment in an otherwise repetitive conversation.

“you can be on a night out and you can have a drink, and you can go in your car and sit in your car and fall asleep until you're sober, but then you can be prosecuted for being in charge of a motor vehicle whilst under the influence. But if you have no intention to drive...you're not guilty of an offense.”

“We all make mistakes. How we deal with that. Uh, don't make the same mistake again.”

Originality

8.0 / 20

Every major theme - social media prejudges guilt, AI can be wrong, technology must be embraced, stay true to your values - is entirely recycled and circulates universally. There is no contrarian argument, no counterintuitive framing, and no first-principles reasoning anywhere in the episode.

“We're all influenced by social media, so people are found guilty. Even it's innocent before.”

“Embracing innovation is absolutely necessary because, you know, if you stand still, society never stands still”

Guest Caliber

11.0 / 20

Shazia Ali is a genuine practitioner with over two decades of criminal law experience and a firm she founded, giving her real credibility; however, the firm is clearly small-scale and she never discusses operations, caseload volume, or business metrics that would elevate her above a competent regional solicitor.

“I've been practicing, um, since 2001. I've been in criminal law.”

“I applied for 142 or 143 solicitors firms. And the first interview I got, um, it was fantastic because he interviewed me and offered me a job on the spot.”

Specificity & Evidence

8.0 / 20

The episode is almost entirely devoid of hard data, named case examples, outcomes, or financial figures; the only concrete numbers offered are the legal drink-drive limit of 35 and an anecdote about applying to 142 firms, with case references remaining deliberately vague throughout.

“you're below the legal limit of 35”

“I personally have lots of people emailing and you can see the ChatGPT response”

Conversational Craft

9.0 / 20

The host asks broad, open-ended questions and provides near-constant validation without a single meaningful pushback; the episode is further derailed when the host inserts a lengthy personal story about a deceased relative, shifting the conversation away from the guest's expertise entirely.

“Yeah, yeah, yeah.”

“I had a relative who's recently, very recently, was killed on the road. Him and. Him and his. His wife. His wife luckily just about survived, but he was killed instantly.”

Standout episodes

  • Why Everyone Deserves a Defence with Solicitor, Shazia Ali.

    2026-06-22

    45

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • Why Everyone Deserves a Defence with Solicitor, Shazia Ali.

    2026-06-22 · 53 min

    45 / 100

Frequently asked

What is Shifting Views with Willis's substance score?
Shifting Views with Willis scores 45.0 out of 100 for substance and ranks #5412 on The B2B Podcast Index. That puts it ahead of 13% of the B2B podcasts we rank and #825 of 1042 in Leadership. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Shifting Views with Willis worth listening to?
Shifting Views with Willis is ranked on The B2B Podcast Index with a substance score of 45.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts Shifting Views with Willis?
Shifting Views with Willis is hosted by Wayne Willis.
How often does Shifting Views with Willis publish?
Shifting Views with Willis publishes fortnightly, has 73 episodes, released its most recent episode on 2026-10-27.
Which Shifting Views with Willis episode should I start with?
Our highest-scoring recent episode is "Why Everyone Deserves a Defence with Solicitor, Shazia Ali." (45/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

Scarsdale SolicitorsUniversity of NorthumbriaSheffieldInstagramTikTok

Guests who've appeared

Shazia Ali

Topics this show covers

The themes that come up most across this show's episodes.

immigration lawScarsdale Solicitorscriminal defencemotoring offencesdivorce lawlegal aidstrict liability offencesspeeding convictionsdangerous drivingjury trials

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