Set-Apart Online Business · 2026-05-12 · 18 min
Key moments - from our scoring
Substance score
15 / 100
Five dimensions, 20 points each
Ashley June breaks down her practical summer strategy as a work-from-home entrepreneur with three children (ages 7, 9, and 11). Rather than scaling back entirely, she uses summer as a season for behind-the-scenes work - podcast batching, email list growth through cheaper ads, fall launch planning, and content updates - while maintaining her group coaching calls for Zayla Collective members. Her summer looks deliberately less scheduled: minimal childcare needed now that her oldest can babysit, VBS camps and sports keeping kids engaged, and personal time for rest and family activities like boating and mountain trips. The episode emphasizes that summer work done strategically (content creation, systems building, strategic planning) directly enables fall revenue and reduces autumn stress. She advocates intentional off-season productivity rather than complete shutdown, and positions summer as preparation time for the fall harvest. This resonates with coaches, course creators, and online entrepreneurs managing family while building profitable businesses without external childcare.
Ashley structures summer as a lower-stress season focused on behind-the-scenes work like podcast batching, fall planning, and email list growth rather than active launches or constant client work, while maintaining scheduled group coaching calls and leveraging her children's summer camps and activities.
Batch podcast episodes in advance (Ashley aims for two months ahead), map out fall launches, write and update emails, build systems for fall programs, and grow email lists when ad costs are cheaper - all without the deadline pressure of busier seasons.
Ashley no longer needs formal childcare as her children aged; her 11-year-old can babysit, neighborhood supervision provides safety, and summer camps and VBS fill structured time, allowing her to work without hiring full-time support.
Work done three to six months in advance (like spring launches and summer planning) directly determines fall harvest and revenue; intentional summer work reduces fall stress and prevents being reactive during peak seasons.
Summer ad costs are significantly cheaper than peak seasons, making it an ideal time to run evergreen funnel strategies and grow your email list with lower customer acquisition costs.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode consists almost entirely of personal narrative and lifestyle updates with minimal actionable business insights. Beyond generic statements like 'batching podcast content' and 'grow your email list with cheaper ads in summer,' there are no novel frameworks, metrics, or strategic principles that a B2B operator wouldn't already know. The bulk is devoted to summer plans (boat, travel, kids, sports) rather than business substance.
Ads tend to be cheaper. Um, it's, you know, just, it's a good time to kind of just let your evergreen strategies kind of ride you through
we're chipping away at a lot of fall preparation. We're really getting ahead on the things that are going to be happening in the fall
The advice recycled here - batching content, planning ahead for busy seasons, using off-peak times to prepare - are standard practices across all online business coaching. There is no contrarian insight, first-principles thinking, or unique framework. The framing is purely experiential sharing rather than original strategy.
what you do today is going to dictate your fall
if you don't get to work and kind of do the things during the seasons when you need to, you're really gonna, you know, suffer three to six months from now
This is a solo episode with no guest. The host, Ashley June, positions herself as a 7-figure coach and MBA, but the episode provides no evidence of operational depth, specific business metrics, or practitioner credibility beyond self-reported status and lifestyle signaling (Europe travel, boat ownership, Colorado living).
I'm your Host, Ashley June, MBA 7 figure business coach, homeschool mama of three and founder of Eden the Mastermind
I am often surfing in Costa Rica or sneaking away on ski trips in our beautiful Colorado mountains with my little crew
The episode lacks nearly all concrete data, metrics, timelines, or named examples relevant to business operations. References to 'cheaper ads' in summer and podcast batching '2 months ahead' are vague. No revenue figures, customer acquisition costs, conversion rates, or specific case studies of business decisions are provided. The specificity present is limited to personal lifestyle details (11-year-old, 25-year-old boat, 15-year anniversary).
last summer we were literally almost about two, uh, two months ahead on the podcast, which was amazing
I have been an entrepreneur since 2013, you guys, and I had my first kiddo in 2014
This is a solo monologue, not a conversation, eliminating any opportunity to demonstrate host questioning, follow-ups, or productive disagreement. The structure is stream-of-consciousness personal narrative with repeated self-promotion of coaching programs. There is no intellectual rigor, challenge to claims, or depth-seeking dialogue.
So today we're gonna be talking about how I grow and manage my online business during the summer
But ladies, before we get into the nitty gritty of the episode, I want to invite you into the Selah Collective
Computed from the transcript - who did the talking, and the words that came up most.
Ladies, today we have a fun episode - I am breaking down what my summer looks like and how I am able to run and manage my online business over the summer with kids at home as a work-at-home mom. I always love recording these types of episodes because I just get to talk about our daily life, what we have going on, and share a bit of the behind the scenes, while showing you how I keep my online business running and operating as a Christian Business Coach - and still squeeze in a ton of fun. What you’ll learn in this episode: - A sneak peek into our summer plans while running a faith-based online business with kids at home. - How I keep my online coaching business running during a more low-key season. - Why summer is the perfect time for behind-the-scenes work that’s less deadline-driven. - How I use this season to grow my email list and prepare for the fall. - What it really looks like to run and continue building an online business as a mom and entrepreneur . GET STARTED TODAY The Sanctuary: Step into The Sanctuary , an online business wellness club for Christian women who want support in their mind, body, spirit, soul, and business while building their calling. Ready to launch?
Transcribed and scored by The B2B Podcast Index.
Speaker A: Ladies, today I am breaking down what my summer looks like and how I am able to run and manage my online business over the summer. Okay. With kids at home and being a work at home mom. Okay. It's, it's not as complicated as you think. Different seasons, different changes. But I'm excited to break down what we have going on this summer. How I'm going to keep my business running and operating and what that tactically looks like and how we're going to squeeze in a ton of fun. Are you a holy spirit led woman called to build a faith based online business that disrupts the culture, sets people free and leaves a legacy for the generations? If so, welcome to the Set Apart online business podcast. The podcast for Christian coaches, course creators, entrepreneurs and ministry leaders who are ready to scale to six and seven figures without compromising their calling. And all while building set apart families and set apart businesses. I'm your Host, Ashley June, MBA 7 figure business coach, homeschool mama of three and founder of Eden the Mastermind and the Zayla Collective group coaching program. I help women like you launch, grow and scale biblically based online businesses that create income impact and kingdom legacy in less time. I'm talking five to 15 hours a week. You can build a life of freedom for your family through building generational wealth and all while having fun. So yes, ladies, I am often surfing in Costa Rica or sneaking away on ski trips in our beautiful Colorado mountains with my little crew. Here we talk about business strategy, funnels, sales, launching, scaling, motherhood, culture and the holy spirit edge of entrepreneurship. Because building a set apart online business means stepping into the business battlefield with boldness, discernment and the armor of God. Because God has set you apart and you don't have to build your online business like the world. So grab your electrolytes or reheat that same cup of coffee for the third time. And let's step into today's episode with big visions and radical boldness. Let's go girls. So today we're gonna be talking about how I grow and manage my online business during the summer. As a mom who works from home. You know, I have been an entrepreneur since 2013, you guys, and I had my first kiddo in 2014. Meaning I have had a business the whole time that I have been a mother. Right. My oldest is 11, coming on 12. And yeah, I mean, that's a lot of shifting seasons from newborns to, you know, toddlers running around like little crazy animals, right. To elementary school kids to now we're starting to kind of like get to the higher part of elementary school to some extent. Right. Like it's, it's crazy to me how many summers I've been through and things have really looked different year to year. And so I'm going to talk about that today. But ladies, before we get into the nitty gritty of the episode, I want to invite you into the Selah Collective. It is our 12 month group coaching and one to one program that is going to help you not only get launched in the next 90 days, it's gonna give you the framework and the path to get to your first 100k in the next 12 months. Okay? Now the Saylor Collective. It is for my holy spirit filled coaches, course creators, ministry leaders, brand builders, service providers. And it is full of women who are going after their God given calling and they're packaging offers and they're putting them out to the marketplace and they are helping set people free. So get registered, get registered asap. You guys would love to have you in there because literally what you do today, what you do during the summer is going to determin the fall harvest. So do not delay. The time is now. Let's go. So as mentioned, you guys, summers have always looked different year to year. And as we're prepping for the summer, you know, we're in that 90 days of May. Things are very, very Busy. We have 20 billion homeschool things, presentations, you know, sports tryouts. Um, yeah, just trying to catch up with all the things at the end of the year. Right. Coming out of launch mode, I, you know, it's, it's always a crazy time of year and I'm so thankful to get to the second half of May because getting through the first half of May is always a doozy. Right. Um, but I always love recording these types of episodes because I just get to kind of talk about our daily life and kind of the things that we have going on and just kind of share a bit of the behind the scenes. And I think that it's fun for you guys, you know, to, to hear what that looks like for our family. And so summers have always looked different, like year to year. Um, the big change now for us is that our 11 year old, almost 12 year old is pretty much able to babysit her siblings a bit and get paid. Um, and our other ones, you know, our seven year old and our nine year old, like they're kind of to the point where they're pretty responsible, they're pretty on top of things. Um, our neighborhood, I feel like we actually live in a really great neighborhood because there's always like a neighbor around, there's always kids running around. Like we, we're just in a really great spot, you know, where we kind of can, I don't know, like, loosen the leash a little bit on the kids, you know, um, and we feel safe doing that and we feel like there are other eyes kind of on them. And so, um, this summer I don't really need like a typical nanny or a babysitter. Last summer we had a college student help, um, with the kids a bit, you know, and that was definitely helpful. Gave me some work time. But I almost feel like I didn't necessarily really need that work time and, or like I kind of wish I would have worked less last summer. Um, and so I'm kind of excited for this summer because, you know, previously we've had more child care and more things, probably, you know, 10ish hours a week, give or take. But this summer I really don't have a lot on the calendar and I want it to be a more laid back summer, um, and like, kind of like a less planned summer. Like I want like a little bit more space this summer. So regarding the kids, you know, they typically go to camp. Um, our oldest is gonna go to summer camp for a week this year. Our younger two, they didn't want to go to like the sleepover camp this year, which we have a great Christian, um, camp that we go to that I went to when I was a kid. Um, and yeah, so that's gonna be fun. Um, I'll get, you know, more time with our younger two while our old one goes and ventures off. She's becoming like, you know, almost like a little teenager and stuff, which is so crazy. But you know, um, yeah, it's gon good. So we'll kind of get a week where she'll get to go do her thing and then the other kids are going to be with me. Um, they'll probably be at like VBS Vacation Bible School. I tend to sign the kids up for lots of vacation Bible schools. Right. Um, the past two summers, you guys, I went to Europe and I am not going this summer. I went to Europe with my grandpa and my mom. And um, last year my, one of my brothers went and so that was cool. Um, and so in the last two summers I was in, uh, Garmin, um, like in Ober Ammergau, uh, and Munich in the Bavaria side of Germany. Vienna, Austria, Budapest. Um, last year we were in Paris, Normandy, London, Ireland. I did a lot of travel the last two summers. And it was amazing. But I would definitely say that I kind of felt like my summer was, went by really fast because I was traveling so much. And not just traveling with the family, but like I was, you know, the kids were at home with Adam and all of it. And um, I, yeah, like I'm kind of ready for it just to be, you know, more low key. Especially because, um, at the time that this airs, I would have been on my Florida retreat, um, trip and then New York and whatnot for two weeks. So I already missed about, you know, two weeks in April. Um, and that kind of adds up like when you're, when you're traveling a lot and stuff, even though it's fun. So anyways, all that to say, I am very excited to have a more low key summer. We're not going to be, I'm, I'm not personally going to be traveling as much as I typically do. Um, and it's going to be good. And then usually we play sports. Um, whether it's softball or tennis or baseball or swimming or different things. Like we usually have the kids in sports. So that's kind of a couple of nights, um, a week or afternoon evenings a week that we, you know, are just keeping the kids active. I also bought a boat last summer and so I'm excited to spend more time on it this year because I didn't really get to use it until the end of the summer last year. Um, very excited about this. It's. I, I grew up in like a boating family and my dad like helped me fix this boat up. It's, it's nothing major. I mean it's like a 25 year old wakeboard boat. So it's not like a $300,000 like brand new, you know, brand new something, but it's a great family boat. Um, something that's kind of indestructible and something that we can get on the lake and have a lot of fun. Um, and I'm just excited to bring that into my kids child. I, I love boats. Right. Um, and I love being on the water. I'm just such a water baby. Just ever, ever since I was born, I've just loved the water and um, it's, it's gonna be a fun, fun summer with that. And so I joke with my husband because like I'm, I'm like, I'm the captain, you know. So like, um, I'm thinking about that movie, I'm the captain now. Anyway, so I'm the captain and he's like my skipper, um, probably did not sign up for that in marriage. But like, hey, you can take the boat away from the girl, but you can't take, take the, the girl away from the boat. Whatever we're gonna say here. So, um, yeah, yeah. And I love my dad very much because he instilled in me a love of boats. So, um, but Colorado is very dry this year. We do not have much water at all. We're probably going to have lots of fires, which is going to be not good. I'm, um, not speaking that over my state. In the name of Jesus, I'm going to rebuke that. But, um, yeah, it's, it's, it's not the best year to have a boat either because, you know, things are very dry and we're gonna have more restrictions. Um, we've also talked about going to Costa Rica last minute. We might sneak away. I don't know. I'll be hitting my 15 year wedding anniversary with my husband, so that's really, really exciting. We'll probably go up to the mountains for a trip or two. We love going up to the Breckenridge area and mountain biking and seeing friends, um, camping. Right. But like, honestly we don't have a lot on the calendar and that's probably something I'm gonna work on in the next like two weeks because I have been in crazy cray cray business mode, just pushing much harder than I would have liked to be pushing. Um, um, but something that I, you know, just kind of felt called to do in this season. And the thing is like, if you don't get to work and kind of do the things during the seasons when you need to, you're really gonna, you know, suffer three to six months from now. So the work that I've been doing this fall has made it so actually enjoy my summer without being super stressed. Right. And so now I want to kind of talk about like, how I'm going to stay on track with business and even grow business, you know, kind of like while all of this is happening, why I'm enjoying my summer and being out with the kids and, you know, sneaking away maybe on little getaways or whatever we decide to do. Maybe I'll record another episode once I kind of finalize my plans. But, um, so how I'm going to stay on track with business and ultimately focus on growing business is that the summer is kind of like just more low key. And I honestly, I get a chance to do a lot of the behind the scenes work that's like less deadline oriented. Um, and so I really get to be working on things in advance and preparing for things that are coming in the fall and updating things. And yeah, like it's just, it's, it's really, truly a beautiful time that's not as stressful and I kind of get to like work on the things that I've been pushing aside for a long time. Right. Um, obviously having team members helps immensely in this, you know, um, but yeah, it's, it's time to do the behind the scenes work. I'm not going to be launching, I'm not going to be, you know, just like always present. Right. Like, I get to really focus on the things that matter. And one of the things I love about the summer is it's actually a great time to grow my email list. Ads tend to be cheaper. Um, it's, you know, just, it's a good time to kind of just let your evergreen strategies kind of ride you through and you know, walk you through that. Um, um, I also be batch the podcast in advance in, in it. Um, in fact. So last summer we were literally almost about two, uh, two months ahead on the podcast, which was amazing. Um, um, so that's something like early summer, especially before our interns kind of check out for the year. Like we do a lot of podcast batching. Um, um, and so that's a huge thing. And then to be honest, like my summer is kind of just showing up for my group coaching calls and just kind of servicing my students. So I'm just have those dates on my calendars. I'll move them around sometimes just to, you know, work around my schedule and different things that I have going on. So um, I'm never super locked in. Like if I really need to move a call date, I'll just move it on my calendar. Um, and yeah, but summer is going to be simple, kind of unscheduled for the most part. Um, excited to rest, excited to, oh gosh, like work on my body a little bit and um, just, I don't know, like kind of just recalibrate for the year and kind of get back into some rhythms and also let go of some rhythms, you know, which is exciting. So growth oriented wise, a lot of summer is growing or planning for the fall. Okay. And so like we're chipping away at a lot of fall preparation. We're really getting ahead on the things that are going to be happening in the fall. So probably mapping out launches, starting to work on emails and updating things and um, just really using this time where there's no rush, right? Like, we can just kind of pace ourselves in it and work on the behind the scenes. We'll also have new interns coming in probably like the beginning of August or end of July. Um, and so June and July are just kind of truly our off months and building behind the scenes. But what we're doing is building intentionally, um, for what is to come in the fall. And so, you know, it's something that, um, it goes by quickly. I feel like we don't have a lot of, um. I feel like it goes by too quick, you know, even though we're spending time resting and doing all the things. And I'm excited for it. So I don't know if that gives you a great. Just behind the scenes, but that's what I'm doing this summer. That's the stuff that I'm kind of looking at, you know, as a business. And I think having a business that has gotten to the point that mine has, like, it's given me that freedom and flexibility and a lot of it, you know, is. Has been managing just getting the help that I've needed, you know, when the kids were so young. But that area of my life is kind of fading away. Right. Um, because they're just older and they're just not needing just constant eyes on them all the time. Um, and so I feel like this is going to be the first summer that it's actually going to feel even more free and like, I'm going to kind of be less tied down than typical, which means more time for fun and, and more time for, you know, just kind of keeping the business operating and the areas that it needs to be operating in and just kind of less schedule stress. Right. So anyway, ladies, come into the Sailor Collective. Like I said earlier, what you do today is going to dictate your fall. And if you're like me, your summer is prepping for your fall and you're working on the things with less stress, less pressure, you're getting behind the scenes stuff, um, you know, set up. And I'm not just stopping, like, I'm not working, or I'm not just like completely shutting my business down and not working in the summer. Like, I'm intentionally doing things that are going to help set me up for success in the fall. And so the Sailor Collective, it's meant to help you get your program or offer launched in the next 90 days. Um, and from there, ladies, it's meant to help you get to that first six figures in the next 12 months. Because what you do right now is going to dictate what is happening in the fall, what is happening in the spring. And yeah, it's going to be good. So get into the say the collective 8 ASAP. The link is in the show notes. Hey girl. Hey. If you were loving this episode, please, please, please leave a five star rating and a written review on our show. If you happen to screenshot it and email it to us@teamildandradiant.com we're gonna thank you, celebrate you and we just want to make sure you're part of this set apart movement. Plus, ladies, other ladies will get to see this show. They will get to see the episodes, they will get to listen to all the goodies in here and when you leave a review, you help us pop up easier for that show. So one, we would love it if you would do that to please share this episode with your business besties. The ones who are done with hustle culture, tired of watered down marketing and ready to build Holy Spirit led online businesses with fire strategy and biblical truth. I know you have one out there that you're thinking of right now, right? Share it. Hit hit share, hit send. Okay. And ladies, if you're looking to launch your online business and grow to that first 100k, I want you inside of the Salem Collective. It's my signature group coaching space for Christian women who are ready to activate their calling and build with biblical clarity and proven strategy. If you've already hit six figures or well on your way and you're ready to scale in a place of overflow and rest so you can get to your first 500k to 1 million, then you need to apply for Eden, the mastermind where kingdom leaders rise, multiply and take spiritual and digital ground together. Lastly ladies, head to ashleyjunco.com to learn more. I'm praying bold prayers over your business. Let's radically go do the thing. I'll see you in the next episode.
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