142 - How to Build a Brand That Sells: Strategies for E-Commerce and Service Businesses with Kristina Rajzer

Episode notes

In this episode of the SEO Leverage Podcast, Gert Mellak welcomes Kristina Reiser, brand strategist at Recognized , for a deep dive into what it really takes to build a brand that resonates - and sells. Kristina explains why personal branding often outweighs corporate branding, especially for small and medium-sized businesses. From her years of experience helping founders and companies communicate with clarity and purpose, she reveals how branding is more than just a logo or a color palette - it's your company's soul and long-term strategy. Topics covered: The difference between corporate vs.

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