SEOLeverage · 2025-05-30 · 47 min
In this game-changing episode of the SEOLeverage Podcast, Gert Mellak is joined once again by SEO pioneer Dixon Jones (founder of Majestic , InLinks , and now Wake - What AI Knows About You). Together, they explore how search engine optimization has evolved beyond rankings and backlinks - into a world where LLMs (Large Language Models) like ChatGPT and Gemini are shaping brand perception, traffic flow, and user journeys in real time. You'll discover: Why mentions without links now influence AI more than traditional SEO signals How your brand could be misrepresented - or even misunderstood - by AI tools What it really means to "optimize" in an era of zero-click search and AI-driven overviews How Wake helps uncover the semantic gaps between your site and your market The importance of building topical authority outside your website Whether you're a seasoned SEO, a digital marketer, or a business owner trying to stay ahead of the curve, this episode will give you a new perspective on visibility, trust, and search in the age of AI.
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