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#3527SaaS Therapy60.2 / 100Get badge
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SaaS Therapy

Hosted by BrainStorm

Listed under Business

★5.0on Apple Podcasts · 7 recent reviews

Get comfy. It's time for "SaaS Therapy," with industry veterans Todd Kirk and Casey Trujillo - the podcast for customer-facing teams in SaaS. Casey and Todd leverage their experience working between software vendors and their clients to help you master your SaaS customer relationships.

149 episodes · publishes weekly · latest 2026-09-16 · ~41 min/episode

Rank

#3527

Substance

60.2

/ 100

Breakdown

Scored 2026-09
Updated monthly

SaaS rank

#106 of 172

Best B2B SaaS Podcasts →

Across the index

#3527 of 6203

Substance

Top 57%

outscores 43% of the index

Why it scores where it does

SaaS Therapy ranks #3527 on The B2B Podcast Index with a substance score of 60.2 out of 100, scored across 5 recent episodes. It scores highest on guest caliber and insight density. Jeff Batt is a genuine hands-on practitioner - Amazon LXD experience, DevLearn programme manager, active YouTube educator, university instructor - with real credibility in the eLearning tooling space. However, he is primarily a trainer and conference speaker rather than a scaled-business operator, which limits his relevance to the broader B2B audience.

The five-dimension breakdown

Averaged across 5 recently scored episodes, with cited evidence.

Insight Density

12.8 / 20

There are some genuinely useful tactical nuggets - SCORM-tracking vibe-coded game scores, iterating one feature at a time, starting with a single HTML file before moving to Lovable - but they are spread thin across 38 minutes dominated by casual banter, a Broadway-play preamble, and a Spider-Man analogy. The insight-per-minute ratio is low.

“with Vibe coding I've taken games and I've liked the questions during the games. Those can be passed over as scorm, like scorm tracking. So it could be tracked like as a quiz question”

“focus on one feature at a time and just chat about or uh, just specifically iterate on that until it becomes exactly how you want”

Originality

11.6 / 20

The episode leans heavily on the well-worn 'AI empowers rather than replaces' narrative and the Flash-to-HTML analogy for technology transitions, both of which circulate widely in L&D discourse. The XAPI-for-personalisation angle is slightly less common but still not contrarian or first-principles.

“Vibe coding doesn't replace designers, it empowers them”

“do we want to lay off people to then, you know, do the same amount of work with less people, or do we want to have the same amount of people and do more work?”

Guest Caliber

14.0 / 20

Jeff Batt is a genuine hands-on practitioner - Amazon LXD experience, DevLearn programme manager, active YouTube educator, university instructor - with real credibility in the eLearning tooling space. However, he is primarily a trainer and conference speaker rather than a scaled-business operator, which limits his relevance to the broader B2B audience.

“He's worked for Amazon as a learning experience designer and has been in the program been the Program Manager over DevLearn”

“at the university that I teach at, that's the reason why they brought me on was because they didn't have a lot of instructors that did teach the development side”

Specificity & Evidence

10.4 / 20

The episode names specific tools (Lovable, Storyline, Rise, Claude, Copilot, Bootstrap, Azure, XAPI, SCORM) and gives a concrete starter workflow, which is useful. However, there are no quantitative outcomes, cost data, time savings, or before/after metrics - the evidence base is anecdotal and tool-name-dropping rather than rigorous.

“In ATD we had a smaller room but it was actually they had to turn people away because we were packed like 15 minutes before that even started”

“just last night or this past couple nights, as I've been sitting, watching tv. I've been creating my finance. Like I've created a Mac OS application that was just how to track my finances”

Conversational Craft

11.4 / 20

Casey's 'walk me through the first three steps' and 'what are the risks' questions produce the episode's most concrete content, showing some host craft. But there is no meaningful pushback, the opening minutes are pure filler (Broadway recommendations), and Todd frequently inserts his own commentary rather than probing Jeff further.

“Walk me through the first three steps. What should I be considering as I'm thinking about what tools to use”

“what are again, one or two best practices? On the opposite side we've talked a lot about. Okay, you're going to be empowered. You're more of a director. What are some things... what should I consider as maybe some things I, I should be thinking about that could come up as a concern”

Standout episodes

  • How AI is Transforming Instructional Design with Jeff Batt

    2026-06-24

    64
  • Navigating Change Management with Julie Whitten

    2026-08-26

    62
  • How to Identify Unrecognized Customer Problems

    2026-07-01

    60

Rank over time

4 periods tracked.

Episodes

6 scored on substance · 68 tracked in total.

  • Navigating Change Management with Julie Whitten

    2026-08-26 · 41 min

    62 / 100
  • Mastering Change Management: Strategies for Success with Allie Hartman

    2026-07-29 · 43 min

    56 / 100
  • How to Identify Unrecognized Customer Problems

    2026-07-01 · 11 min

    60 / 100
  • How AI is Transforming Instructional Design with Jeff Batt

    2026-06-24 · 38 min

    64 / 100
  • How AI and Organizational Alignment Drive SaaS Growth with Victor Ivarsson

    2026-06-17 · 46 min

    59 / 100
  • The Future of SaaS Customer Education: Data-Driven Strategies

    2026-06-10 · 35 min

    62 / 100

What listeners say on Apple Podcasts

★★★★★
Insightful and Engaging: A Must-Listen Podcast for SaaS Professionals
Casey and Todd are knowledgeable, engaging, and always bring a fresh perspective to each episode. I highly recommend tuning in for anyone looking to stay informed and inspired in the SaaS industry!!

- *SaaSy*

★★★★★
So many gems
These episodes are jam-packed with insights and tips that get you to think in new ways. The hosts have a great dynamic. Can’t wait for more episodes.

- the social deb

Frequently asked

What is SaaS Therapy's substance score?
SaaS Therapy scores 60.2 out of 100 for substance and ranks #3527 on The B2B Podcast Index. That puts it ahead of 43% of the B2B podcasts we rank and #106 of 172 in SaaS. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is SaaS Therapy worth listening to?
SaaS Therapy is ranked on The B2B Podcast Index with a substance score of 60.2/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts SaaS Therapy?
SaaS Therapy is hosted by BrainStorm.
How often does SaaS Therapy publish?
SaaS Therapy publishes weekly, has 149 episodes, released its most recent episode on 2026-09-16.
Which SaaS Therapy episode should I start with?
Our highest-scoring recent episode is "How AI is Transforming Instructional Design with Jeff Batt " (64/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

Learning DojoAmazonLearning GuildDevLearnATDArticulate StorylineArticulate RiseChatGPTClaudeMicrosoft CopilotLovablePlanhatUberSequoiaHubSpotLinkedInERPBrainstorm

Guests who've appeared

Julie WhittenAllie HartmanJeff BattVictor Ivarsson

Topics this show covers

The themes that come up most across this show's episodes.

Change management · 2Brainstorm · 2Learning management systems · 2CRM implementationResistance ManagementExecutive Sponsorshipviva engagePeople Stack frameworkMulti-channel communicationsOrganizational risk assessmentAdoption metricsEmployee communicationsAI transformationChange empowermentAgile1Change Curiosity LabBehavioral science and change adoptionJob displacement anxiety from automation

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