Generating Messaging: Using AI Tools, Research, & Overcoming Inertia with Chris Silvestri

Episode notes

Today, we’re joined by Chris Silvestri , Founder at Conversion Alchemy , an agency that combines copywriting, UX design, and psychology to help SaaS and eCommerce companies convert more visitors into customers. We talk about: How failure to crystallize strategy results in messaging shortcomings & low conversions Tactics to get started with & accelerate messaging content, including use of AI Impacts of improving messaging to differentiate your SaaS offering Growth stages at which it’s most impactful to fine-tune messaging Use of AI models to act as prospects in order to gain insights, including use of real research to construct partially synthetic personas