SaaS Marketing Weekly · 2026-06-16 · 31 min
In this episode, Ryan sits down with Jamie to share exactly how Rocket SaaS grew from $5M to $7M ARR in the space of three months. Three things drove it: a pricing restructure, a serious focus on reducing churn, and an 18-month process that culminated in landing a million dollar deal. This is not a theory episode. Ryan and Jamie walk through the specific decisions they made, why they made them, and what other SaaS companies and agencies can take from each one. Honest, specific and genuinely useful for any founder or marketer trying to scale a recurring revenue business. Takeaways: If your close rate is above 30%, you are probably underpricing.
#101: AI search uncovered: how to get your SaaS brand cited by ChatGPT, Claude and Gemini49 / 100#100: The Greatest Hits#98: Broke freelancer to multi-million $ business. Personal brand and why fundamentals beat AI hacks#97: Content audit revealed: what we're changing at Rocket SaaS#96: 10 ways to find out what your ICP actually wants