SaaS Marketing Weekly · 2026-05-26 · 17 min
In this episode, Ryan flies solo to walk through one of the most underused, undervalued and quietly powerful things in marketing: market research. He shares the survey that reshaped Rocket SaaS's entire upmarket strategy, and then runs through 10 different ways to find out what your ICP actually wants, from the expensive and rigorous to the free and scrappy. If you are about to launch a campaign, shift your ICP, change your pricing, or you are pouring budget into ads that just are not converting, this episode will tell you exactly what to do before you spend another pound.
#101: AI search uncovered: how to get your SaaS brand cited by ChatGPT, Claude and Gemini49 / 100#100: The Greatest Hits#99: How Rocket SaaS flew from $5M to $7M ARR in 90 days#98: Broke freelancer to multi-million $ business. Personal brand and why fundamentals beat AI hacks#97: Content audit revealed: what we're changing at Rocket SaaS