SaaS Marketing Weekly · 2026-06-02 · 26 min
In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, to pull back the curtain on the full content audit Sam carried out when he joined the business. From digging into self-reported attribution data to discovering that nearly 100 blogs had generated just 300 visitors, this episode covers what was working, what was not, and the strategy now in place to fix it. Whether you are a founder still doing content yourself, a marketer trying to work out where to focus, or thinking about hiring your first content specialist, this is a rare and honest look inside a real content engine being rebuilt from the ground up.
#101: AI search uncovered: how to get your SaaS brand cited by ChatGPT, Claude and Gemini49 / 100#100: The Greatest Hits#99: How Rocket SaaS flew from $5M to $7M ARR in 90 days#98: Broke freelancer to multi-million $ business. Personal brand and why fundamentals beat AI hacks#96: 10 ways to find out what your ICP actually wants