The Tech Stack Behind Million Dollar Challenge Launches

Speaker A: Foreign. Welcome to SaaS Business Secrets with Stacia where we bring you the latest in starting your six figure SaaS business and beyond. Um, visit SaaS business secrets.com to find out more. Now here's your host, Stacia.

Speaker B: Let me tell you something most coaches don't realize. We're going to be talking about the tech stack that is behind million dollar launches. Million dollar challenge launches. So if you're a coach or a course creator or an expert, you're trying to sell a high ticket program. Um, but you don't have a way to let's say build no like and trust yet. And this is actually the way to do it. I've helped many, many, many coaches and experts generate millions of dollars. And I probably should preface this depends on who you are. Not everyone does this right disclaimer. But I'm um, going to tell you the tech stack that actually makes this work. They make money because of the systems behind the challenge, not just the challenge itself. People have done many challenges themselves on their own without my review our expertise and have um, also flopped. Also when I first got started I not every challenge, you know, was a money making challenge. So I've gone through the trenches. But what happens is the difference between ones that actually do make revenue and profit are the ones that have a system behind it. So you have a funnel automations and followup because the, the ones that make money don't have actually make make money until after the five days. But we'll talk about that more. The challenge is just the front of the machine. It's the process, the event. And today I'm going to share with you the tech stack that I use. It's actually comes down to one thing, very minimal tech stack. Now before in the past I used to have to put together a whole bunch of different ones but the tech stack behind million dollar launches that I run are actually run with one without losing your entire mind. Okay, quick context. I've been a systems integrator. If you're new to the channel, make sure to like and subscribe. Of course. My name is Stacy Liu and I've been the systems integrator behind some of the top coaches, experts and real estate entrepreneurs online. And one of the things I noticed really fast is that coaches make the most money. Weren't the necessarily the best teachers, even the best teachers themselves wasn't the one that actually made the most money because they just, they didn't have a system. Um, I've even worked with some of the best teachers and actually he flopped Big time. And he then he called me and was like, I need your help. So if you ever thought, how do these people run these five day challenges and they have a few hundred people in their, in their challenge, are they even making any money? And how are they getting people into their program and making six or seven figures? It's not magic, it's the stack. And let me break it down to you. Today, the challenge launch tech stack that I use is number one, you first need to have a registration funnel. You need to have the funnel. This is where people sign up for the challenge. It's pretty simple. Landing page, an opt in form, a confirmation page. But here's the key most people miss is the page isn't just collecting the emails. It's a psychological commitment to the challenge. You're turning a stranger into a participant. They, they're having to actually take their wallet, their credit card out of their wallet and say, I'm going to participate in this challenge. They're making a commitment. And so this landing page needs to convert. They need to have something down on this challenge that makes them want to achieve the promise that you're seeing, that you're going to deliver on this landing page. Now this landing page needs to have not only the promise, but explain what's going to be happening over the next five days. And then number two, before I go into like the details on that, number two, the second part of the tech stack is you're going to need a CRM. So you're going to have to have something that collects this data, their name, email address, their, their payment information, and this is where all the leads live. Because during the challenge and during your launch, you're going to get a hundred leads, a thousand leads, or it depends if you, you know, maybe you're using some Facebook ads and things like that, or you're actually one of my clients. When we first did the challenge, he made over 250,000. In our first launch together, his ad account was hacked and I actually had to help him get it back. And we did, but we didn't have time to run ads so he had to just organically drove traffic to it through his TikTok. So if you're trying to manage all of these leads though, when someone purchases and you're using a spreadsheet or an Excel spreadsheet of all the people who bought your program or bought the challenge and these random tools and you're, you're going to lose people, right? So you need to have a system in place, a CRM that Organizes the registrations, the attendance, who's watching the replays and the replays need to be sent out, the engagement and all the sales and understanding who's you know what type of registrations is too because you can have a general seating, you can have a VIP seating as well and making sure that you treat those two differently, right? And then making sure that they have the right information and the right links to sign up. And that's where the reminder automations come in. That's number three part of the tech stack. Normally you'd have to have like three different things here. You'd have to have an opt in page, you have to have a landing page, you have to have a payment processor. All of those different tools are different subscriptions. You can have one system and you know the system I'm talking about go high level. So you have your CRM, you have a landing page all built in, one reminder automations. This is huge because most people register for something and they forget they registered. And you need some time, especially if you're first starting a challenge. You need some time to build up momentum, get more registrations. Depending if you're doing paid or you know, organic traffic marketing up to the day of your challenge. So the system will automatically be sending out emails, text reminders, day of reminders, day before preparing them, where do they go live, where's the notifications and just that alone right there can double your attendance. If you make sure that people have this experience, right of being reminded because we're in an ADHD world and we need to be reminded of everything and the follow up. So that's all kind of goes together right? Having automation reminders and follow up systems. But this part is where most people mess up because they don't have these things in place after each day of the challenge and uh, the system sends out the recap and they make sure like uh, hey, did you get the homework? Here's the links, here's the PDFs, here's the workbook and encouraging them to take action. And that's a big part of a challenge is making sure that they have these things in place as a teacher making sure that they understand too. Because you are a teacher, if you're a coach or expert and you're teaching something online, this is what you got to make sure that they are receiving so that people stay engaged and people buy and build that know like and trust throughout the process. And last but not least is the sales pipeline. If you don't have a way to organize where people are at like who showed up for the class? Do we take role here? Like hello, who's here? Right? And so when you have those systems in place to understand like oh this person didn't show up or these people attended and you move them through the sales pipeline and you can follow up and your team can follow up in a certain way whereas you may somebody didn't complete the entire thing, they didn't show up, they purchased the challenge and they didn't show up at all. Or this person was so engaged and this person got into the process and went all the way through and applied and booked their call with the sales team and they're ready to go, they're ready to like pull out their credit cards. Without a pipeline you can't track these things. You can't track who attended, who's hot, who's not, who's cold, who needs a follow up. And that's where most of the revenue actually happens. So here's the truth. Most people don't say this out loud. Challenges are just an event. And uh, maybe they're not really just an event, they're really a conversion system. Some people might think they're just an event but it's a conversion system if you have these things in place, the tech stack in place and the content that you're creating as uh, the expert builds the trust. But the automations again if you don't have these things locked down that's where it converts the revenue. So this is exactly what I'm breaking down in my next workshop. What you want to do is sign up for the funnel behind million dollar launches and I'm going to walk you through the exact funnel, all the automations, the follow up sequences, the pipeline structure. So if you want to see this full system in works check out the link in the description and if you'd like to book a call with me and see if we'd be a good fit to work together then we have that page there. So there is a process, there is a structure to doing this in a way that also generates revenue because at the end of the day you know, of course you want leads but you want sales, we want sales at the end of the day. And having a process and a system to make sure that the experience for your prospects turns into actual profit is what we all want here. And so that's what m I'm going to do is, is actually help you guys in this next webinar, uh, workshop. Let me actually drop the workshop link here. If you're watching this after the workshop, and there may be another workshop coming soon. So click on the link in the description so that I can share with you exactly my whole system and how you can actually get it for free. Or if you're using the system that I use, which will be on that page, you may be able to get it for a very low, low fee. So I'm so excited. I'm so excited I was able to share that with you. What you can see on that page that I drop in the description below and see some other testimonials and what it would be like to work with me and we'll see you guys on the next video. Much love and aloha.