The Funnel Behind Coaching Challenges

Speaker A: Foreign. Business Secrets with Stacia, where we bring you the latest in starting your six figure SaaS business and beyond. Um, visit SaaS business secrets.com to find out more. Now here's your host, Stacia. Let me ask you something real quick. Have you ever seen a coach or an Expert run a five day challenge and suddenly they're making 50k, 100k, sometimes even more than that. And you're sitting here like, wait, did they just teach on um, zoom for five days? And people started throwing their credit cards at them. What's going on here? What's going on here? You're doing the math. Is it teaching? Is it motivation? Is it the good vibes? No, it's the funnel behind the launch. And today I'm going to break down this very simply. Even if you're, you've never heard of the word funnel before, you'll understand exactly how it works if you're new here. My name is Stacia and I am a systems integrator, which is a fancy way of saying I'm usually the person behind the curtain. I usually don't like to be on camera here, but I'm the one behind the curtain building the tech and the systems for online launches. I actually built the funnels, the automations, the pipelines that organize the leads in the back end and all the nerdy stuff that actually makes the money happen, like actually makes the cha ching happening in the, uh, the accounts. What I want to share with you is this the biggest model that I, that has helped me help you help other coaches run challenges such as what I call a five day challenge launch. But here's the problem. Most people don't see the systems behind it and most people try to do this on their own and then come calling me back because it didn't work for them. And the biggest problem here is that most people see this process of a challenge and they don't see the systems behind it. So today I'm going to break down three things for you. What is a five day challenge launch actually? What it actually is. If you've been watching the series, you can also watch previous ones as well too. But I'm going to simply catch you up here on, um, what a five day challenge launch actually is, what a funnel actually is, and the system that turns the five days into, of five days of teaching into actual revenue and in your business. So number one, what is a five day challenge launch? It's simple, it's five days. It's a five day challenge launch is basically a Short training event. Instead of one webinar, it's five days. And that can sound a little daunting, but it's five lessons that usually are done live. You could eventually do this as a, you know, recording webinar, but like, hey, you need to get your feet rolling and, and try it out live. And uh, and there's nothing better than doing it live as well. I feel like when you're teaching something to your prospective students or prospective prospects, right? And you build this know like, and trust when it's live. So you teach something over day one, day two, something very simple. And sometimes when, uh, you're in your business, you feel like, oh, this is just so basic and so simple. But simple to you is not simple to other people. So just keep it simple. You're going to teach something over day one, day two, day three, and, and then by day five, people feel like, wow, I just learned so much. I've been able to fast track where they were. You only need to be just help them get one step ahead from where they are. And sometimes you just don't realize that you have. I mean, even I myself, I'm talking to myself because I've had friends and clients that have asked me questions and I've simply created a loom video and sent it to them real quick. And I literally had a friend of mine tell me today, you always come back with the answers that you could literally be charging people for. And, yeah, anyways, a whole other conversation I need to be doing. But the challenge is, is basically simple, where you keep it simple, you teach something over the next five days, and by the end of the five days, they're just like, wow, where do I go next? Like, how do we actually work together in a bigger capacity? But here's the secret. The challenge isn't the business. The challenge is the warmup. And it's like dating, you know, like, and I'm really bad at it at the dating part, but, uh, it's like dating. If you, if I were to do it again, this is, you know, something that I would like, you know, need to put in place instead of just business, right? It's, it's your courting people, you know, recording you dating a bunch of people and seeing which prospect would be a good one to work with. So you don't walk up to someone and just say, hey, hi, nice to meet you. Do you want to get married? No. Right? Like, that's weird. We're not going to DM a whole bunch of a hundred people until we get A yes. That's weird. So in a challenge is basically five days of getting to know each other. So you teach something, teach, learn. They learn something and they get a small win. And that's part of it too is gamifying the whole process. By the end of the five days, they trust you. Right? So what is a funnel? So you have the challenge concept down. Now what is the funnel? Now it, it sounds like a scary word. It sounds like a funnel that you put in your car and you pour the oil, right? The funnel is where people come into your world on your, in your online world. And so you have all of the different social media platforms and you somehow catch their attention through your content. They opt into your freebie offer, your webinar or to subscribe to the challenge. And it's a journey that someone takes from being a stranger to a client. That's it. So let me try to explain this to you. So step one, someone finds you online. Maybe it's like I said, YouTube is one of my favorites. Or on TikTok or Instagram or Facebook, right? So we have all the different social media platforms. Or maybe someone finds you and they told somebody told you about them. Most of the people that I work with also have ah, a big referral base, right? So they see something that they like, someone told you, told them about you. They go to the join my free five day challenge, like, oh, I need, I want that big promise, that result that you're promising in the five day challenge to help them get from where they are right now to where they want to be. That's step two. And then step three, they sign up. Step four, they attend the challenge, which they don't really know what to expect, but they attend the challenge. You know, it's like they, they show up to the date, right? They sit down and have dinner with you. And the path basically goes from there, right? You invite them to join your challenge at the end of the program and that's the funnel, right? At the end of the five days they learn a little bit more about you. And it's not, it's not magic, hopefully it is magical when they realize like, oh my gosh, like all of the knowledge that you have to offer and the program that help them get to where they want to go. It's just a structured path is what a funnel is, right? To getting them to buy your program. Part three is the funnel, the whole funnel behind. Um, there's that part of the funnel getting them to like buy the challenge and then go through the process but when they're in this whole challenge launch now, uh, let's connect everything, like how are they going to get the reminders? Because that's where all the actual magic happens is in a successful challenge is having someone support you. Because if you're the expert, you're busy trying to create the curriculum and teach it and be excited and like, you know, be on the date. Like you don't need to be the cook, right? The cook over here, which is me setting up the whole system, the environment, the restaurant. Now I'm going off the cuff of how a date should be like, right? But step one, the traffic, right? People discover you, you're creating the content, the social media, the ads, and somewhere in that content you say, hey, I'm hosting a five day challenge. In this video, I'm hosting a webinar to show you the exact funnel behind these challenges. These million dollar launches have helped people create five, six figures and even seven figures multiple times. And there's actually one software that I highly recommend that you'll see here later as well. And on this page you put your name there, enter your name and email if you want this. That's it, right? And then that's the start of the funnel of them getting into your world. And now the automations, how do you do that? Right? Someone just opts in for the webinar, like you know, what do you do there? You have to create automations where it makes sure that it reminds everybody that they get excited, holds their attention. When someone signs up, the system starts working. They get the email reminders, they get the text reminders, they get calendar reminders. During the challenge, they get reminders to be at where they need to be, uh, when they need to be at. And then how to get them to the application page at the end of the challenge, how to actually send them the actual program, all the emails that go into reminding them, last chance. And basically you remember nothing. You're not having to fill out things and make sure things are sent. All the automations are set when you have this scalable system in place. And you can turn this every single month or every quarter, however many times you want to do this challenge. Now again, the event starts, you do your teaching is something useful, you do it on zoom, you do it on a webinar of some sort of, you gotta make sure who's sending out the replays, who's getting the recordings. And then there's a whole structure with the five days well too that you, you know, don't just do all the Teaching, teaching, teaching. You have to understand the process of helping them believe that they can do it too. So that's where sometimes it gets a little clouded where people are like I don't want all this motivation but you need it. They need to be motivated to get from where they are to where they want to be and to be able to also translate it into a converting sale at the end of the day because yeah, I can help you get from one place to the other in a short five day span but you're going to need a lot more than that to get where you want to be. Especially if you're trying to provide a transformation. Whether it's health, wealth or relationship, whatever niche you're in, it's going to take a lot more than five days. You don't just lose £20 in five days. Right. So you help them um, basically through this process really understand who you are in a fast tracked way. Right. It's not going to happen overnight and you don't want to also give them all the goods, you want to give them all a value and you want to help them get a tiny win so that they realize by day four they're thinking, okay, I need more of this, like I really need to lock in and go all the way with you. And sometimes this is the most powerful way or uh, sometimes it is the most powerful way to build that know like and trust with you in your business and as a coach right now in this trust economy people are holding onto their wallets a lot more. And so this actually is what sells. Your coaching program still sells co your coaching program to this day. You invite them to go into a deeper container with you, into your high ticket program. And maybe it's a coaching program, if it's a group coaching program, maybe it's a course, maybe it's a mentorship, but it feels natural because they've already learned from you over the five days. They already saw that they can win a result. And now here's the most important part that most people don't realize is that a ah, challenge launch does don't work because of the hype. Right? Like they work because of the structure of it. I'm going to say it has a little bit of hype but there's a whole structure of what you go over each day and the funnel creates the trust, the momentum and you don't want emails to be lagged or the schedule to be off and the engagement be off. Because that's the most important part is have holding the experience through the Challenge. So having one system already in place so that you don't have to worry about it makes it happen. Makes the wallet, Cha ching, the Stripe account bing at the end of the day and that's what leads into the experience. Without this funnel, without a challenge, without it's just a five day free teaching, free webinar. And why are we doing this if, if it's not making you money? That's how it becomes a launched system. So next time you see someone running a five day challenge launch, they're not doing it by themselves and they just don't have it all together. Right? Uh, they have either someone put it together or they actually have one system that they've been able to have someone install for them that I'm going to go over that really helps the people think. Like, wow, you are so inspiring. Just remember, behind again, every successful launch is a funnel, a system in process. So they don't just like show up on a zoom call basically. And you just don't teach for five days and expect people to like show up and like actually buy from you at the end of the day. You know, you want to make sure that you're not sleep deprived during the five day challenge as well. And if your systems aren't kicking off, you're not going to look very good on the challenge. You're gonna have big bags and like, would be so sick when nobody's buying at the end of the day. So somewhere out there, you know, I've made ton of mistakes and I've made a lot of people some money. So you can like skip the mistakes, grab my webinar here or you know, come to my actual event where I show you the exact system behind the scenes will actually also give you, if you stay to the end, the entire snapshot and a 30 day trial of the software that I use. So if you're a coach or an expert who wants to run your own five day challenge launch, you don't have the means to hire someone like myself or hire a big team. I'm actually doing this live training where it'll break down the entire system. The funnel, the pages, the automation. If you're on a, you know, most people aren't graphic designers, they're not automation experts. I'm going to share with you everything behind the scenes and show you how you can get this for free. So if you want to see how this works step by step, I'm going to go ahead and drop the link and that's it for today, y'. All. Share this with A friend, if you know, a coach who's been thinking about like I really want to, you know, put this together, have a five day challenge. I don't have no systems or I want to be able to create uh, how? Even if you don't want to do a challenge, you want to have a system where it's generating you leads every single day so that you don't have to be out here in these streets trying to figure out why someone didn't get an email. Okay. And why they didn't show up to your program. Yesterday I had a client of mine was like oh my gosh. All these leads for some reason were dnd like how does that happen? So we're going to put systems in place for you so that you know what's going on and people actually show up and you don't feel like oh my gosh, like people paid me money for this and I look like an idiot. So you want to make sure that you have all these systems in place and that it's making you money every single day. You're not paying for a hundred different subscriptions that you can't afford. So we're going to have one system, one funnel, all the automations in place for you to be able to generate the income that you'd like to to make without having to be stuck to your computer 24 7. All right, thanks again for watching. I'm going to drop that link in the description. Join me on the live training where I'm going to walk you through exactly the system step by step and how I set it up. Much love and aloha. Bye.