The Biggest Mistakes Coaches Make With Challenge Launches

Speaker A: Foreign. Business Secrets with Stacia, where we bring you the latest in starting your six figure SaaS business and beyond. Visit SaaS business secrets.com to find out more. Now here's your host, Stacia. Let me tell you the biggest mistakes coaches make with challenge launches. And honestly, it's the reason most challenges flop. Not because they got a bad idea, not because their content was bad, but because they're missing the system behind the challenge. All right? And so I've, I've actually worked with tons of different subscription and softwares and used to have to like patch everything together and when the system is missing, things don't work and you're flailing around with the head, your head, your chicken with a head cut off. Here in Hawaii we have lots of chicken. So I know what they look like. A five day challenge turns into a five days of exhausting yourself with no sales to even mention as well too. So if you're new here, my name is Stacia and today I'm going to be breaking down the five biggest mistakes coaches make with challenge launches and what a successful five day challenge looks like. And the most common things that I've seen, uh, because I've seen some flop and seen some who have been wildly successful. Now again, if we've never met before, my name is Stacia Liu and I've been a systems integrator behind multiple challenge launches for coaches, experts and even real estate entrepreneurs. And I've seen challenges generate massive engagement, build huge email lists with or without paid ads, and six figure and seven figure launches. But I've also seen challenges where the coach worked 10 times harder and barely made a few thousand dollars. And the difference was always the same. The system behind the challenge. Mistake number one, treating the challenge like content instead of a launch. So doing too much teaching. Actually have had a teacher who did this and he couldn't help himself. He likes to teach, which is nothing, no problem. No, how you say, it's no. We want to teach. We want to actually give value, but we will. We. What we don't want to do is overwhelm people with a lot of knowledge and, and not do any selling. We're here to actually give some value, help them get from where they are right now to where they want to be, but in a smaller, bite sized way so that they understand that you have what it takes and that they have what it takes as uh, a belief mechanism to accomplish their dreams and goals or what your program has to offer. So let me tell you this, if you just Teach for five days and they show up live. The coach or the expert is giving great content, but they never build momentum and excitement and engagement towards the offer. The reality is a challenge is not just training. A challenge is assisting people to realize that they can actually do it. It's just like going to school, right? In order to get that actual certificate, they want to make sure that you, you're giving people bite sized pieces and homework. So that in a challenge launch event, the entire point of it is to move people forward from the problem belief and into a buying decision into your program. So if you don't structure it like a launch, people will love you and they will love taking advantage of that content. And some actually might get some real results, but then they didn't buy from you. I actually had a client of mine who did this several, several times and would have people buy the challenge, get a lot of results and even close big deals. But they didn't actually take action into buying his high ticket program. They didn't need it because he gave him everything. And again, nothing wrong with that of giving lots of value and teaching and um, but there's a point where you over teach and then they don't buy your program which was valued 10 times more than a $97 or $47 challenge. So that's mistake number one. Mistake number two, no funnel like that one kills me. People say just join my challenge. Maybe they send you a zoom link and whatever. They don't have a system in place to make sure that people are registered. Where the emails, there's no email reminders. Like people are messaging you as you're trying to do your challenge of like where am I supposed to be, where do I need to go? Where are the reminders? Where are my text messages? Where is the follow up happening? There's no funnel, there's no. People don't know where to go. People either don't show up. And the challenge just becomes so chaotic. And a real challenge launch has a registration page. It's professional, it's branded to you. People understand what they're getting through the challenge, there's a confirmation page, there's email reminders, text reminders, replay delivery, an offer sequence, an application. And without all of that, people forget, people miss it, people disappear. You're like sitting there, I'm ready to teach this value and nobody's there. So that's mistake number two. Mistake number three, no automation. This is where most coaches lose half of their potential revenue. Because here's the truth, the sales don't happen during the challenge you're building up this trust economy, you're teaching. But what happens is after the challenge you make the offer and sometimes the sales don't even come at ah the time that you make the offer. You make the offer, you're seating your people are still catching up on replays, you're sending out testimonials. I'm already giving you a hint on how this whole process works. But after the challenge is when people are thinking, you know there are different types of people and people, different types of ways that people buy, make up buying decisions. They need to watch the replay and they're deciding they're understanding the offer at this point. Day 4, Day 5 if they're ready and if you don't have automations like follow up emails, text reminders, you're exhausted from teaching and you don't have these things in place where they're automatically being sent the replay notifications, the deadline reminders, the testimonials, you lose people and they could have bought that day of Day five, day six, over that weekend they're still like catching up on the replays. You could have sales trickling in over the weekend as you go on a vacation because have doing a launch sometimes it does get exhausting teaching but you, and you want to be able to relax. So if you had a system in place then all of these sales will start coming on in. And if you don't usually that's where the real money is left on the table. Mistake number four, a weak offer structure. This was really bad at a client of mine and I just, I guess I assumed that you know, someone who shares their offer like they would be a little bit better at it. I don't know, I guess I've just worked with some really good people who are great at sales. But there is, so I've noticed that there is a structure of when, of presenting the offer. So when you're presenting the offer some coaches just hey, okay here's the thing. I'm not a really good, I'm actually even not really that great of a salesperson. But there is a process and I've noticed some of the most successful ones that generate sales that day have an entire process of, of hey, if you want to book, if you want to work further with me, this is not for everyone. Right. Um, there's an application and you know there's suggestion. A real challenge launch makes it clear that at this point we've gotten you this far. Now here's the transformation, here's what you need to really be able to work with me and get to where I've been able to help people get to. Right. So that there's very clear program steps, bonuses and you know what it would be like moving forward. And people need to know exactly what that is and what happens after this challenge. Now we've gotten this far, how do we do this? It's not like here you go, this is what we have to offer and then you leave it at that. There's a whole process of presenting the offer and if you get that wrong, that's a big mistake. Mistake number five, not having a CRM, um, not having a lead management tool. Here's what happens in most challenges. Leads come in from YouTube, Facebook, Instagram, emails, even TikTok and everything becomes a big mess. There's no pipeline, there's no tracking system of like who actually showed up in the challenge, who bought the challenge, who didn't show up at all and bought the challenge or uh, you know, and then didn't show up during the live challenges, who participated, who actually was there in the VIP rooms. There's no follow up and the coaches who scale have a system in place so they could see where everyone's at within the challenge and be able to follow up with those registrations, who registered, who attended, who watched the replays and who actually bought and celebrate those buyers. Because the money again is in the follow up. And as uh, we always say, the fortune is in the follow up. And here's the big, big takeaway that I want to recap here is challenges work incredibly well. In fact, they're one of the best ways to launch a coaching program. But the challenge itself is only 20% of the equation. The 80% is the systems behind it. Having a funnel, having the automations, having the follow up, having a CRM. And that's what turns a challenge into a real launch. And this is exactly what I'm teaching in my upcoming training. And you're going to go ahead and register for the upcoming reveal where I'm going to share with you the funnel behind the million dollar challenges. And I'm going to break down the exact funnel structure, the automations behind it, the follow up sequences the CRM, um, system that makes this entire launch work. And if you want to see how the system actually works, register below. Right. Go ahead and click the link below or DM me if you don't see it. But save your seat and I'll walk you through the entire challenge launch system. All right. If you have any questions, of course you know where to find me. Much love and aloha, and I'll see you on the next Sam.