Roofing Success · 2026-05-26 · 60 min
What actually makes a roofing company successful long term? According to Jon Abernathy, it’s not having the biggest sales team. It’s having the right people, the right culture, and the right systems. Jon is the founder of Abernathy Roofing and a longtime roofing contractor with more than 25 years of experience in the industry. After building one of the strongest roofing brands in his market, he went on to help TAMKO redesign its Contractor Edge program and now coaches contractors through the Roofing Strong Alliance. In this episode, Jon shares the lessons he learned from swinging hammers and framing houses to scaling a multi-location roofing business. He breaks down the hiring mistakes that cost him the most money, why culture always beats talent, and how focusing on customer experience completely changed the trajectory of his company. We also dive into project management, production systems, profit sharing, speed to lead, and the operational leaks that quietly kill roofing companies. Jon explains how simple process changes saved hundreds of thousands of dollars, improved customer satisfaction, and helped his team scale without losing quality.
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