The 5 Numbers Every Roofing Contractor Must Track with Jon Broce

Episode notes

Most roofing company owners think they need more leads. But what if the real problem is that you don’t know your numbers? In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Jon Broce to unpack the biggest blind spots holding roofing companies back. They discuss why revenue can be misleading, how small improvements create massive gains, why so many owners make decisions based on gut instinct, and what private equity understands that most contractors miss. You’ll also learn why set rate is one of the most overlooked metrics in roofing, how to think differently about hiring, and why knowing your numbers is the foundation for scaling a profitable business. If you want better profit margins, stronger systems, and more confidence in your decisions, this episode is for you.

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