Revenue Rehab · 2025-07-30 · 35 min
This week on Revenue Rehab, Brandi Starr is joined by Alan Gold and Paul Peterson, seasoned fractional CMOs who believe fractured C-suite ownership of revenue is costing your company millions, and they're here to prove it. In this episode, they challenge the widespread idea that multiple executives should own revenue, instead making the case that a single CRO needs to drive accountability, alignment, and results. Gold and Peterson uncover the hidden costs of scattered leadership and reveal why true revenue growth depends on unified strategy, clear lines of ownership, and business-wide metrics. Are they right, or will you challenge their thinking? Dive in and join the debate. Episode Type: Problem Solving - Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.
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