Revenue Rehab · 2025-07-16 · 36 min
This week on Revenue Rehab, Brandi Starr is joined by Jonas Woost , media entrepreneur and co-founder of Bumper . He believes that "more downloads do NOT equal more business value" and i s ready to prove it. In this episode, Jonas challenges the industry's obsession with podcast download numbers, making the case that B2B revenue leaders should focus on true listener engagement and quality of audience over vanity metrics. From dismantling outdated measurement practices to revealing actionable strategies for aligning your podcast with business outcomes, Jonas urges CMOs and CROs to rethink how they evaluate and leverage audio content before wasted efforts drain ROI. Will you stick to conventional wisdom, or does Jonas have it right? Join the debate! Episode Type: Problem Solving - Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.
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