Revenue Rehab · 2025-06-25 · 35 min
This week on Revenue Rehab, Brandi Starr is joined by Maxwell Ivey, internationally known as the Blind Blogger and an expert in accessibility education, who believes "Accessibility isn't charity - it's untapped market access," and he's ready to prove it. In this episode, Maxwell dismantles the common industry belief that accessibility is a mere "nice-to-have," arguing that overlooking people with disabilities is a costly, strategic mistake that hands revenue directly to competitors. Drawing on data, buyer journey insights, and firsthand stories, he exposes how accessible marketing drives greater loyalty, expands market reach, and can directly boost revenue for B2B leaders. Will Maxwell's bold challenge reshape your approach to inclusion - or do you still think accessibility is optional? Join the debate! Episode Type Problem Solving: Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.
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