RevAmp by DealHub.io · 2025-03-07 · 40 min
In this episode of the RevAmp podcast, Mark Lerner sits down with Lonnie Sternberg, a seasoned RevOps leader, to unpack the evolving landscape of revenue operations. They discuss the journey from tactical tasks to strategic influence, the challenges of integrating AI into RevOps, and how professionals can establish themselves as strategic, indispensable leaders rather than mere CRM administrators. Learn how AI is reshaping revenue predictability, explore why AI adoption is slower in RevOps, and discover strategies for making yourself invaluable in today's shifting market. **Don't forget to subscribe and hit the notification bell to stay updated on future episodes!** - ** Chapters:** 00:00 - Introduction: Mark Lerner & Lonnie Sternberg 00:42 - Mark’s RevOps Journey and the changing definition of RevOps 02:46 - Lonnie’s RevOps journey and attraction to cross-functional challenges 04:54 - The evolving definition of RevOps and the impact of AI 07:13 - Why AI Adoption is Slow in RevOps 10:20 - AI's Potential for Automating Sales Admin Tasks 12:05 - Is RevOps Just Fancy CRM Admin?
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