Rethink Sales Podcast · 2025-07-31 · 41 min
In part two of this two-part conversation, Mark and Michelle sit down with Roland Zelles , former Chief Revenue Officer & Senor Vice President Worldwide Sales at Autodesk , to talk about what it really takes to lead meaningful transformation. Roland helped steer Autodesk through one of the earliest and boldest moves in the tech industry - shifting from on-premise software to a full SaaS model. But as he shares, true transformation isn’t just about systems or structure. It’s about mindset, culture, and the unexpected. Why do leaders default to what’s comfortable when the future demands change? How do you create momentum when the stakes are high? What happens when transformation is treated like a strategy... instead of a survival decision? If you’ve ever led change, or struggled to get others to follow, this one’s for you.
Why Timing and Vision Matters67 / 100
104: Remember Why, Then Let Go pt 2
103: Remeber Why, Then Let Go pt 1
102: Culture, Clarity, Purpose: Driving Lasting Organizational Change
100: The First Wave to Change From Premise to SaaS with Roland Zelles pt 1