“We Have Definitely Been Cooking”: Ashish Gupta, Google’s VP of Merchant Shopping, on Everything Google Just Shipped at GML - Retailgentic

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agentic retail ecommerce optimization trends

Episode notes

May 20th at Google Marketing Live, right before my high-level strategic chat with Nick Fox, SVP of Knowledge and Information at Google ( you can read/listen to that one here ), I got to sit down with Ashish Gupta , VP & GM of Merchant Shopping at Google. If the Nick Fox conversation was the 30,000-ft strategic view of where Google is taking AI Mode, AIO, and the answer engine, this one with Ashish is the exact opposite. It’s the on-the-ground tactical roadmap for merchants. Ashish is literally one of the people building the thing, and he’s telling you what to do about it before holiday. This interview was recorded right after his fireside chat with Augustina Sartori at Google HQ. On that panel, he laid out the 4 things merchants should do right now : Product feeds Data strength AI campaigns, Agentic infrastructure (i.e., UCP). We get into all four. In this interview we discuss: The 6 new conversational attributes - just launched, live now in the supplemental feed (FAQs, related items, popularity rank, document links, additional variants, item group).