Retailgentic · 2025-10-14 · 1h 2m
In this special Retailgentic episode, guest host Kiri Masters turns the tables on our regular host, Scot Wingo (CEO, ReFiBuy). They unpack the next big retail revolution, Agentic Commerce, and what it means for shoppers, retailers, and brands as AI shopping agents like ChatGPT and Perplexity redefine discovery, loyalty, and checkout. Scot shares the lessons behind ChannelAdvisor, Spiffy, and now ReFiBuy, plus why messy product catalogs, ad overload, and loyalty programs will determine who wins in the AI marketplace era. ⏱️ Key Timestamps 00:00 - Intro: Kiri turns the tables 02:15 - Scot’s early career & first startup 07:50 - Building ChannelAdvisor 14:30 - Lessons from going public 20:05 - Spiffy and the services economy 26:40 - Discovering AI → the spark for ReFiBuy 33:00 - What is Agentic Commerce? 38:20 - ChatGPT & Perplexity in the marketplace race 45:00 - The product catalog problem explained 51:00 - How ReFiBuy solves it with AI 55:20 - Retailers’ edge: loyalty, data, customer experience 59:00 - The next phase: marketplaces 2.0 1:02:00 - Close: The future of AI shopping
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
What 10 Years in Ecommerce Teaches You About Agencies, Ads & Scaling (w/ Ben Dickshinski)Ecommerce Growth Map Podcast · on ecommerce86 / 100
How Noibu is automating ecommerce outcomes through verticalized AIThe Ecommerce Toolbox: AI in Retail · on ecommerce54 / 100
Season Wrap Up & A Preview Of What's Coming NextPodcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy · on trends40 / 100
How Shopify Built a Merchant Operating SystemBusiness Models Explained with Fexingo · on ecommerce
*TEASER* Was E.T. Slimy or Dry?Future Commerce · on ecommerce
How Getting Back to Basics Turned 437 Into an 8-Figure BrandShopify Masters · on retail
OLLY Agentic Commerce Optimization: MarTech & Digital Compliance Director Jennifer Peters On Building an AI Foundation the Right Way79 / 100
Announcing RetailPlaybook: New Channel (Newsletter+Pod) Focused on ACO for Amazon/Alexa, Walmart/Sparky and Target/TSA
Ads in the Answer Engine: Roger Dunn, CCO, Thrad on Agentic Commerce, ChatGPT Ads & the Snowflake Economy
Who Buys, Not Just How: Inside ShopAgentic's €1.9M Bet with Co-Founders Alexander Ringsdorff (CEO) & Kai-Thomas Krause (CPAO)
Enterprise or Easy? Salesforce Says Both: DOUBLE Pod with Nitin Mangtani and Lennart Stevens from Salesforce