Retailgentic · 2026-02-17 · 24 min
True Fit is evolving from a static “what size should I buy?” widget into a conversational agent that can handle the nuanced questions shoppers actually ask: comfort, flattering fit, fabric behavior, and edge cases like petite proportions. We also dig into how vertical agents (like True Fit) can accelerate horizontal super-agents via Model Context Protocol (MCP), and why the future of agentic shopping will be built on clean, structured, prioritized proprietary data, not scraped internet sentiment. Highlights True Fit’s specialized size + fit agent (and why it matters now) Why 70% of fashion agent questions are about size/fit The “Fit Passport”: from form-filling to natural conversation profiling What generic agents miss: real-time sales + returns behavior, not just PDPs/reviews Vertical vs.
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