Stephan Ritter, Director Commerce Transformation Deloitte, EU: Agentic Commerce in Europe, The New Battleground is Discovery, The Importance of Product Data and Loyalty! - Retailgentic

Topics in this episode

agentic retail ecommerce optimization trends

Episode notes

In this episode of Retailgentic, Stephan breaks down how agentic commerce is evolving globally, with a particular focus on Europe’s rapid adoption. We explore why AI-driven shopping is accelerating faster than previous technology shifts, how brands are already losing visibility without realizing it, and what practical steps companies can take today to stay competitive. From product data strategy to protocol wars to the future of loyalty, this conversation offers a clear view of where commerce is heading next. Highlights Discovery is the new battleground: If your product is not readable, trustworthy, and rich in context for AI agents, it will not be recommended. Agentic commerce starts before checkout: The most important shift is happening in discovery, comparison, and decision-making, not the final transaction. Europe is moving differently, not slower: Adoption among younger consumers in markets like Germany is already very high, with many using AI in shopping workflows. Product data is now infrastructure: Years of optimizing for search engines are being replaced by the need to structure data for AI systems.