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Index/AI & Data/Retailgentic
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Saurabh Vijayvergia & Brian McCarthy from Deloitte on Trust, Catalogs, and the Real Agentic Commerce Stack

Retailgentic · 2026-02-12 · 51 min

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Topics in this episode

agenticretailecommerceoptimizationtrends

Episode notes

There’s a fundamental difference between adding AI to today’s ecommerce workflows and re-architecting commerce for an agent-driven world. In this episode, we start with Deloitte’s Agentic Commerce paper and quickly fan out into what’s changed since its release. If you’re trying to separate signal from noise in the rush toward AI-powered shopping, this conversation grounds Agentic Commerce in real systems, real economics, and real decisions retailers need to make now. Highlights Why Agentic Commerce is a paradigm shift, not a bundle of AI features The evolution from SEO → GEO → ACO , and why GEO is just a waypoint The two biggest misconceptions Deloitte is hearing from retailers and brands Why structured product + data catalogs are the no-regret investment The real question execs keep asking: Where do we start?

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