Retailgentic · 2025-08-07 · 50 min
Kiri Masters, founder of Bobsled Marketing and Retail Media Breakfast Club, joins the Retailgentic Podcast to unpack the future of retail media. We cover the economic drivers of onsite and offsite ads, why loyalty programs could be a hidden moat in the age of AI, and how agentic shopping may challenge even the biggest players. Timestamps: 00:00 - Intro & Welcome 01:30 - Kiri’s path from banking to launching Bobsled Marketing 06:40 - Selling the agency and life after acquisition 11:05 - The launch of Retail Media Breakfast Club 14:20 - Economic foundations of retail media (onsite, offsite, trade) 20:55 - The threat of agentic shopping to retail media networks 28:15 - Walmart vs. Amazon: Two strategies for AI agents 34:00 - Loyalty programs as a competitive advantage 38:45 - The future of retail media in an AI-driven world 43:20 - Where to find Kiri Masters & Retail Media Breakfast Club Want to stay ahead in AI commerce? Subscribe and
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