Microsoft Joins Retailgentic! Michele Fisher & Atanu Ghosh on Copilot, Agentic Commerce, Loyalty, Ads, and Does Conversational Discovery Changes Everything? - Retailgentic

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agentic retail ecommerce optimization trends

Episode notes

In this episode, we sit down with Michele Fisher (Global Director, Business Strategy for Retail & CPG) and Atanu Ghosh (Director of Agentic Commerce & AI Innovation), who sit at the intersection of Azure AI, Copilot, and real-world retail and brand Agentic Commerce implementations. This conversation dives into how Microsoft is thinking about agentic commerce as a full operating model shift, not just a feature or channel. From Copilot shopping to data infrastructure to ads inside LLMs, the discussion connects the dots between: Highlights Conversational discovery is fundamentally different from search: The way people talk about brands inside AI systems looks nothing like traditional keyword behavior, and most companies have zero visibility into it. Agentic commerce is not one thing, it’s an operating model shift: Microsoft defines it broadly: agents participating in discovery, decision-making, and transactions, not just checkout. Copilot + catalog + data = the new commerce stack Ads are changing from persuasion to evaluation: Agents don’t care about creative. They evaluate structured data, trust signals, and relevance.