Melissa Minkow on Agentic Commerce, Loyalty, Consumer Habits, and Retail’s Future - Retailgentic

Topics in this episode

agentic retail ecommerce optimization trends

Episode notes

In this episode of the Retailgentic Podcast, Scot Wingo sits down with Melissa Minkow, Global Director of Retail Strategies & Insights at CI&T. Melissa shares her perspective on consumer behavior, why ingrained shopping habits stick, and how agentic commerce will shape the future of retail. We cover: - Why consumer habits are so hard to change, even in grocery shopping - Exclusive sneak peek: fresh survey data showing 75% of consumers now use AI in their path to purchase - How agentic commerce could transform loyalty, pricing, and even group buying - Lessons from Target Canada and why back-office AI matters more than flashy consumer tools - Why TikTok might be the blueprint for agentic retail experiences Retail is changing fast and the agentic future is already here. Subscribe for more conversations, insights, and data shaping the next chapter of commerce. Timestamps: 00:00 - Consumers are routinized: why habits stick 01:08 - Introducing the Retailgenic Podcast 02:15 - Guest intro: Melissa Minco of CI&T 04:06 - Melissa’s background: from Anthropologie to Target to CI&T 08:52 - Target Canada lessons & retail systems breakdown 12:00 - Apps vs.