How AI Agents Are Already Transforming Retail | Michelle Grant, Salesforce - Retailgentic

Topics in this episode

agentic retail ecommerce optimization trends

Episode notes

In this episode of Retailgentic, Scot Wingo is joined by Michelle Grant, Director of Strategy & Insights for Retail and Consumer Goods at Salesforce. Michelle brings powerful insights from Salesforce’s massive retail data sets, surveys, and first-hand industry experience. They dive deep into: How Gen Z is driving the adoption of AI shopping agents Data from Salesforce’s Connected Shoppers Report Where AI agents are showing up in real-world retail - from customer service to marketing and inventory What brands and retailers must do to stay relevant in the agentic future Why websites aren’t going away - but will need to evolve fast If you want to understand the real-world impact of generative and agentic AI in commerce, this episode is a must-watch. 0:00 - Intro and Michelle’s background 2:00 - What Michelle does at Salesforce 5:45 - Salesforce’s data sources: Commerce Cloud + surveys 8:00 - GenAI traffic trends (Q1 2025 data) 10:30 - AI agent traffic from ChatGPT & Gemini 12:00 - Social vs. search vs.