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Hamish Gunasekara, CEO of Catalog, on Why Agentic Commerce Starts With Product Data

Retailgentic · 2026-01-08 · 46 min

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Topics in this episode

agenticretailecommerceoptimizationtrends

Episode notes

Consumer behavior doesn’t change overnight, even when the technology is obvious. In this episode of Retailgentic, Scot sits down with Hamish Gunasekara to unpack why agentic commerce is inevitable, why it’s moving slower than the hype suggests, and why product data infrastructure, not checkout, is the real unlock. We cover: Why “fully autonomous shopping” is the wrong definition of agentic commerce Why consumer habits change slower than technology Why global mega-catalogs don’t work (and never really have) How vertical AI shopping experiences can thrive alongside ChatGPT The hidden trust and governance problem no one is talking about Why product catalogs are the hardest unsolved problem in commerce If you’re a retailer, brand, agent builder, or investor trying to understand what actually matters in the agentic commerce stack, this episode is foundational.

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