Ashish Gupta, VP/GM of Merchant Shopping at Google: UCP Deep Dive, Nerding out on Product Data Feeds, the importance of Product-Level Context PLUS Google's Vision for Agentic Commerce - Retailgentic

Topics in this episode

agentic retail ecommerce optimization trends

Episode notes

This episode explores the shift from traditional search and ecommerce flows into a new agentic commerce environment where shoppers are using AI surfaces to discover, compare, and increasingly delegate parts of the buying journey. Ashish explains what Google was seeing internally that led to the development of UCP, why the protocol was designed to be open and ecosystem-wide, and why the ambition goes far beyond checkout. He also shares how Google is thinking about discovery, conversational product data, merchant readiness, and the long-term role of AI across the shopping journey. For retailers, brands, marketplaces, and commerce tech teams, this conversation is a helpful window into what Google believes is changing now, and what foundations businesses should be investing in before the market fully shifts.