AI-Native Brands, Agentic Commerce, and the Future of Retail | Karl Haller, IBM - Retailgentic

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agentic retail ecommerce optimization trends

Episode notes

In this episode of the Retailgentic podcast, we sit down with Karl Haller, Partner at IBM Consulting and leader of their Consumer Industry Center of Competency. Karl brings deep insight into the retail, CPG, and fashion sectors, sharing how AI is reshaping enterprise operations, from store-level automation to the rise of agentic shopping and AI-native brands. We explore: How IBM uses AI internally to save billions The future of AI-native startups with 5x leaner orgs What retailers need to know about agent-based shopping How personalization and dynamic pricing could transform the consumer experience Timestamps: 00:00 - Intro & Karl’s background 01:10 - IBM's early AI work and internal cost savings 05:00 - AI’s shift from hype to workflow transformation 07:15 - Retail use cases: contact centers, operations, and automation 10:55 - The agentic shopping shift: consumers vs.