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Index/AI & Data/Retailgentic
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AI Agents That Shop for You? Nekuda Is Building the Future of Payments | Ayal Karmi, CEO @ Nekuda

Retailgentic · 2025-07-10 · 43 min

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Topics in this episode

agenticretailecommerceoptimizationtrends

Episode notes

Can your AI assistant really shop for you? What happens when the “Buy Now” button isn’t clicked by a person? In this episode, Nekuda CEO Ayal Karmi explains how his company is rethinking payments for a world where autonomous agents act on our behalf. We talk about: • The lightbulb moment from a failed pizza-ordering agent • Why authorization (not just authentication) is the future • Real-world agent examples: fashion stylists, car modders • Competing (and not competing) with Stripe & PayPal • Raising a seed round led by Madrona, with Visa & Amex on board Visit Nekuda: Read their Substack: ⏱️ Key Timestamps: 00:35 - Ayal’s background in payments, AI, and crypto 02:30 - The failed pizza-ordering agent that sparked Nekuda 05:00 - The shift from AI-enhanced search to full agentic checkout 08:10 - Early product pivots and the importance of intent in transactions 12:00 - Who actually uses Nekuda’s tech: agent builders 18:30 - Real-world agentic use cases: stylists, mechanics, and more 21:00 - How their Substack brought in Visa & Amex as investors 26:00 - Competing with incumbents like Stripe & PayPal 34:45 - Will websites even exist in 2030?

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